The Ordinary is an ingredient-focused skincare brand and some of its formulas may seem confusing to beginners who are looking to build a customized skincare routine. The brand created a new smart digital service called the Regimen Builder that helps to sift through products based on users' specific concerns.
The four-minute experience starts with filling in a few key details, including skin concerns that are known or unknown. From there, users will be able to pinpoint issues like dryness and dehydration, congestion or dullness in order to get personalized recommendations. The brand makes everything from serums and cleansers to moisturizers and the Routine Builder makes it easy to determine which ingredient-led formulas might be the best problem solvers or preventative care solutions.