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Prescription Care

Prescription skincare adopts branding associated with over-the-counter products

Trend - Customized prescription skincare products for people with needs that go further than daily routine care are now being adapted with branding and marketing that many associate with high-end, over-the-counter products. These products and collections aim to offer a more enjoyable skincare experience for skin concerns that are more serious.

Insight - As the skincare industry continues its growth, consumers are increasingly enjoying the process of caring for their skin, and are thus now expecting that brands prioritize product experience for them. Formulas, branding and packaging that maintain consumer interest balance both efficacy and fun.
Workshop Question - How could your brand better prioritize product experience?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
25,683 Total Clicks
Date Range:
Jul 19 — Jun 21
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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