Prescription skincare adopts branding associated with over-the-counter products
Trend - Customized prescription skincare products for people with needs that go further than daily routine care are now being adapted with branding and marketing that many associate with high-end, over-the-counter products. These products and collections aim to offer a more enjoyable skincare experience for skin concerns that are more serious.
Insight - As the skincare industry continues its growth, consumers are increasingly enjoying the process of caring for their skin, and are thus now expecting that brands prioritize product experience for them. Formulas, branding and packaging that maintain consumer interest balance both efficacy and fun.
Insight - As the skincare industry continues its growth, consumers are increasingly enjoying the process of caring for their skin, and are thus now expecting that brands prioritize product experience for them. Formulas, branding and packaging that maintain consumer interest balance both efficacy and fun.
Workshop Question - How could your brand better prioritize product experience?
Trend Themes
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Customizations — Prescription skincare products are being customized for people with individual skincare needs.
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Telemedicine — Prescription skincare is becoming more accessible through online telemedicine platforms.
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Personalization — Prescription skincare brands are offering bespoke and custom-made products that cater to the individual needs of customers.
Industry Implications
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Healthcare — Healthcare professionals can explore opportunities to create more accessible and customizable prescription skincare products to meet people's individual needs.
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Beauty — Beauty brands can incorporate prescription skincare into their offerings to provide more customized and effective skincare solutions.
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Technology — Technology companies can create software or online platforms that make prescription skincare more accessible and personalized for individual skincare needs.
