Beckon's newest creation is an upcycled ice cream product that makes the most of broken peanut butter cups from UNREAL. The Peanut Butter Cup and Dark Chocolate Brownie flavor is lactose-free and it responds to consumer demand for a peanut butter flavor. According to co-founder, Katy Flannery, "We had received tons of requests for a Peanut Butter flavor but it can be hard to find mix-ins that meet our strict ingredient standards."
For this upcycled ice cream product, the Boston-based women-owned ice cream company worked with another Boston brand to reduce food waste and put imperfect products to good use. Although this is the first time that the ice cream brand has incorporated upcycled ingredients into its products, it is open to creating more in the future.