Cannabis brands target their products for summer outings
Trend - Cannabis brands continue to expand their offerings, now with products that are made specifically for outings and hobbies that are popular during the summer months. These include everything from CBD cocktails to THC-infused "freezies."
Insight - With the legalization of cannabis across parts of North America, the industry has turned into something that's about wellness and consumer lifestyles rather than just recreation and medicine. Now, consumers of all ages are enjoying the benefits of cannabis in a variety of formats for a variety of occasions, and they seek out brands that continue to innovate in this space.
Insight - With the legalization of cannabis across parts of North America, the industry has turned into something that's about wellness and consumer lifestyles rather than just recreation and medicine. Now, consumers of all ages are enjoying the benefits of cannabis in a variety of formats for a variety of occasions, and they seek out brands that continue to innovate in this space.
Workshop Question - How is your brand finding creative ways to market its product/service?
Trend Themes
1. Cannabis Products for Outings & Hobbies - Cannabis brands are expanding offerings with products made specifically for summer outings.
2. Ready-to-drink Cannabis-infused Beverages - Cannabis brands are exploring the intersection of cannabis and beverages.
3. Cannabis-infused Edible Innovation - Cannabis brands are innovating with new cannabis-infused edible formats.
Industry Implications
1. Cannabis Industry - Brands in the cannabis industry are expanding their product offerings.
2. Food and Beverage Industry - Cannabis-infused beverages and edibles are disrupting the food and beverage industry.
3. Health and Wellness Industry - Cannabis wellness offerings are transforming the health and wellness industry.
