Category
Lifestyle
Assisted Choices
Trend cluster
Category
Summer
Cannabis
Cannabis brands target their products for summer outings.
4.4
Trend score
Trend
What is the Summer Cannabis trend?
Summer Cannabis: Cannabis brands continue to expand their offerings, now with products that are made specifically for outings and hobbies that are popular during the summer months. These include everything from CBD cocktails to THC-infused "freezies."
Insight
The consumer insight behind the Summer Cannabis trend
With the legalization of cannabis across parts of North America, the industry has turned into something that's about wellness and consumer lifestyles rather than just recreation and medicine. Now, consumers of all ages are enjoying the benefits of cannabis in a variety of formats for a variety of occasions, and they seek out brands that continue to innovate in this space.
Trend themes
Themes within the Summer Cannabis trend
Three behaviours holding the trend together01
Cannabis Products for Outings & Hobbies
Cannabis brands are expanding offerings with products made specifically for summer outings.
02
Ready-to-Drink Cannabis-Infused Beverages
Cannabis brands are exploring the intersection of cannabis and beverages.
03
Cannabis-Infused Edible Innovation
Cannabis brands are innovating with new cannabis-infused edible formats.
Industry implications
What the Summer Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
Brands in the cannabis industry are expanding their product offerings.
For
Food and Beverage Industry
Cannabis-infused beverages and edibles are disrupting the food and beverage industry.
For
Health and Wellness Industry
Cannabis wellness offerings are transforming the health and wellness industry.
Workshop question
How is your brand finding creative ways to market its product/service?
Trend signals
Trend signals for Summer Cannabis
Trend score 4.4 out of 10, from popularity 67%, activity 56%, freshness 10%.
Popularity67%
Activity56%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Summer Cannabis trend
5 featured examples from Mar 5, 2019 to Jun 10, 2021CategoryBusiness
Cannabis Store Pizza Shops
Planet 13 is Adding a Pizzeria and Coffee Shop to Its Giant Dispensary
Integrating recreational activities and diversifying product offerings to enhance the overall customer experience and cater to different preferences.
CategoryLifestyle
Canned Cannabis-Infused Cocktails
Artet's Non-Alcoholic Ready-to-Drink Cocktails Balance THC & CBD
Disruptive innovation opportunity: Partner with cannabis brands to develop and launch a range of cannabis-infused non-alcoholic beverages in the market.
CategoryLifestyle
THC-Infused Pretzel Bites
High Life Farms' Nuggies are Chocolate-Coated Pretzel Bites for Adults
There is a need for companies to focus on developing innovative and unique products to stand out in this competitive market.
CategoryBusiness
Summer-Focused Cannabis-Infused Freezies
The RADsicle Freezie Edibles Arrive in Time for Summer
The RADsicle Freezie Edibles introduce a new and innovative product to the rapidly-growing cannabis market, with potential to further diversify the industry.
CategoryLifestyle
Premium Peppermint CBD Products
The Spero CBD Peppermint Tincture Offers Fast-Acting Relief
CBD industries continue to grow exponentially with diverse product lines and formulation methods aimed at meeting consumer needs.
