Artet's original low-dose cannabis aperitif made its debut in 2019 and following this, the brand is venturing into the ready-to-drink category with two canned non-alcoholic cannabis-infused cocktails. Based on favorite Artet cocktail recipes, the Rosemary Jane and Tet & Tonic feature balanced doses of dose of THC and CBD to "mimic the relaxed, yet social elements of aperitivo culture."
Rosemary Jane is described as a zesty, refreshing and sessionable choice that builds upon the flagship aperitif with a simple yet flavorful blend of Italian grapefruit juice, young rosemary simple syrup and sparkling water. Inspired by the sundowner cocktail, Tet & Tonic unites the botanical ingredients in Artet with lemon and a chamomile-infused tonic. With these canned cocktails, Artet is exploring the intersection of cannabis and beverages.
Image Credit: Artet
What Makes This Trend Stand Out
- Canned Cannabis-infused Cocktails
- Disruptive innovation opportunity: Develop new and innovative flavor profiles for cannabis-infused cocktails to cater to a wider consumer base.
- Non-alcoholic Ready-to-drink Cocktails
- Disruptive innovation opportunity: Create innovative non-alcoholic beverages infused with cannabis to provide a unique and relaxing social drinking experience.
- Cannabis and Beverage Intersection
- Disruptive innovation opportunity: Explore new ways to incorporate cannabis into traditional beverage categories to meet the growing demand for cannabis-infused products.
Sectors Adopting This
- Beverage Industry
- Disruptive innovation opportunity: Partner with cannabis brands to develop and launch a range of cannabis-infused non-alcoholic beverages in the market.
- Cannabis Industry
- Disruptive innovation opportunity: Collaborate with beverage companies to create innovative and appealing cannabis-infused products that cater to different consumer preferences and occasions.
- Hospitality Industry
- Disruptive innovation opportunity: Incorporate cannabis-infused cocktails into the menu offerings of bars and restaurants to attract a larger customer base seeking unique social experiences.
