As the top 2015 billboard trends demonstrate, gone are the days where billboard advertisements were simply something to look at only in passing. Brands and marketers are now making the most of this valuable advertising real estate as a way to drive interaction and engagement in hyper-targeted ways.
One of the most noticeable ways that this is being achieved is through the use of biometric cues. For instance, Coca-Cola implemented facial recognition software so that its Coke-moji posters could mimic the expressions of people passing by. Similarly, a set of Artificially Intelligent Posters were developed with Microsoft Kinect, in order to get a sense of how each ad is being received.
Another popular marketing tactic that's being embraced by billboard creators is using the climate as a tool for sales. This is seen in billboards that offer sales based on the current temperature, billboards that purify the air, as well as ads made from unconventional materials like ice blocks.
In addition to exploring themes like to Biometric Marketing and Climate-Customized Advertising, the 2016 Trend Report provides insights on a range of marketing topics in print, branding and commercials.
Top 80 Billboard Trends in 2015
80
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
79
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
78
Tidy Tearaway Packaging
The McDonald's Bag Tray Keeps Your Meal Contained to Minimize Takeout Mess
77
Secretive Smart Billboards
Grocery Store Don Giulio Salumeria is Running a Hidden Ad Campaign
76
Activism-Inspired Ads
These Fake Ads Mock Corporate Sponsorship at the Global Climate Summit
75
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
74
Airline Surplus Sacks
A Line of JetBlue Bags Makes the Most of Old Crew Uniform Material
73
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
72
Striking Womanless Ads
Droga5's Gender Equality Campaign Proves Something is Missing
71
Generational Fashion Ads
The MANGO Autumn 2015 Campaign Features Kate Moss & Cara Delevingne
70
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
69
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
68
Digital Engagement Poster Campaigns
OOH Advertising Initiative FeelTheReal is for Real Humans
67
Woven Cultural Billboards
This Handmade Billboard Sign is a Celebration of Peru
66
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
65
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
64
Rapper-Referencing Religion Billboards
The Drake-Themed Church Sign Reaches Out to Young Audiences
63
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
62
Infinite Fast Food Ads
The Latest McDonald's Billboard Promises Endless Drink Refreshment
61
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
60
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
59
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
58
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
57
Upside Down Fast Food Ads
McDonald's Transfroms McFlurries to Target Portugal's Love for Popsicles
56
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
55
Sci-Fi Website Themes
These Star Wars Google Themes Awaken the Force Within
54
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
53
Triangular Billboard Houses
The Framework of This Small House Design is Made from Billboard Ads
52
Shredding Billboard Campaigns
Act Responsible Promotes Its 'Great Ads for Good Causes' Exhibit
51
Small Size Billboards
Smart Car's Rotating Billboard Ads Highlight Savings on Cost and Space
50
Wholehearted Airline Rebrands
The Southwest Airlines Rebrand
49
Handmade Conservation Ads
The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads
48
Provocative Hotel-Sharing Ads
These Airbnb Ads Suggest Good Uses For Tax Contributions
47
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
46
Self-Deprecating Furniture Ads
The IKEA Assembly Fail Billboards Riff on Its Own Reputation
45
Bar-Locating Billboards
The 'Pimm's Live' Drink Ads Direct People to the Nearest Pub
44
Outdoor Ad-Testing Campaigns
This Campaign Highlights the Problems of Digital Engagement Ads
43
Honey Bee Advertising Structures
The Cheerios Living Billboard is Filled With 100,000 Bees
42
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
41
Fiery Whiskey Campaigns
Jack Daniel's 'Tennessee Fire' Campaign Will Project Images on Buildings
40
Trolls-Shaming Diversity Initiatives
This Anti-Racism Campaign Shows Online Bullies Consequences
39
Sponsor-Subsidized Suitcases
Orion Helps Travellers Cover Baggage Fees By Turning Luggage Into Ads
38
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
37
Car Exhaust Campaigns
The Billboard Promoting the Audi A7 Sportback H-Tron Emits Water Vapors
36
Temporal Menu Recommendations
McDonald's New Menus Suggests Items Based Off of Current Weather
35
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
34
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
33
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
32
Interactive Pork Campaigns
Quebec Hog Farmers' New Campaign Promotes the Versatility of Pork
31
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
30
Dystopian Tribute Billboards
Hunger Games Posters Around the World are Inspiring People to #UNITE
29
Glamorized Tractor Calendars
Bauforum24's 2015 Annual Celebrates the Power and Beauty of Machinery
28
Personalized Christmas Billboards
This Christmas Advertising Stunt Provides Subtle Gift Hints
27
Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements
26
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
25
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
24
Car-Smashing Billboards
Wheat Thins' Snack Food Marketing Stunt Makes You Look
23
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
22
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
21
Fresh Garden Billboards
FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
20
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
19
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
18
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
17
Hilarious Ink Cartridge Ads
These ecofill Ads Illustrate the Importance of Printer Cartridges
16
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
15
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
14
Free Electric Car Charging
EV Charging Network Volta is Supported by Advertising & Brand Sponsors
13
Vibrating Massage Billboards
Kit Kat's Responsive Bus Stop Ads Massage People When Leaned On
12
Domino Effect Cancer Ads
These Ads Use Dominoes to Raise Awareness of the Rapid Spread of Cancer
11
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
10
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
9
Headlight-Shining Billboards
This Audi Billboard Spotlights Pedestrians at Night to Keep Them Safe
8
Miniature Movie Billboards
The Ant-Man Billboards Play on the Superhero's Ability to Shrink
7
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
6
Clothing-Constructed Billboards
The Done in One LG Washing Machine Boasts a Creative Ad Campaign
5
Pop-Up Car Billboards
These Smart Advertisements Appear Wherever a Compact Vehicle is Parked
4
Billboard Antennas
These Satellite Dishes are Used as Ad Space to Give Housewives an Income
3
Eye-Shutting Billboards
This Car Insurance Ad Shuts Its Eyes to Mimic a Good Night's Sleep
2
Competitive Bike Lock Ads
This Clever Lock Ad Plays Up Competitors' Weaknesses
1
Playfully Packaged Trash Cans
The ImagoBox Project Covers City Benches & Trash Bins with Animation
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AI-Generated Beauty Images
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AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Health-Monitoring Mattresses
The ErgoSportive Adjustable Smart Bed Captures Biometric Data
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Mental Health Mirrors
The Baracoda BMind Smart Mirror Helps Users Manage Stress
Computer-Vision Self-Service Kiosks
Toshiba's Vision Kiosk Identifies Items Without Barcodes
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Individualized Streaming Billboards
Black Mirror Fans are Getting Their Own Customized Billboards
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Updated Sustainable API Features
Google Adds New Features to its Ingenious Project Sunroof
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
Dual-Screen Smart TVs
The Telly TV is a Free Piece of Hardware Supported by Advertisements
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
AI-Generated Keyword Suggestions
Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic