poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Kalin Ned — February 9, 2026 — Pop Culture
References: yahoo
The beverage company poppi chose to broadcast a new advertisement during the Super Bowl and the ad featured musicians Charli xcx and Rachel Sennott. The marketing venture marked the brand's third consecutive year of doing so.
The 30-second commercial was "created by visionary director Aidan Zamiri and creative agency MIRIMAR." The ad portrays a fantastical narrative in which consuming the product triggers an abrupt, vibrant escape from a mundane setting into a dynamic party atmosphere. The brand frames this marketing investment as a strategic effort to solidify its identity as a culturally influential entity within the modern soda category. Featuring influential cultural figures like Charli xcx, who embodies a specific edge in music and fashion, transfers a sense of avant-garde credibility and coolness that will push poppi to ultimately achieve its goal.
Image Credit: poppi
The 30-second commercial was "created by visionary director Aidan Zamiri and creative agency MIRIMAR." The ad portrays a fantastical narrative in which consuming the product triggers an abrupt, vibrant escape from a mundane setting into a dynamic party atmosphere. The brand frames this marketing investment as a strategic effort to solidify its identity as a culturally influential entity within the modern soda category. Featuring influential cultural figures like Charli xcx, who embodies a specific edge in music and fashion, transfers a sense of avant-garde credibility and coolness that will push poppi to ultimately achieve its goal.
Image Credit: poppi
Trend Themes
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Musician-driven Marketing — Collaborations between beverage brands and musicians like Charli xcx offer innovative ways to infuse cultural relevance into advertising campaigns.
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Fantastical Advertising Narratives — Crafting ads that transform everyday scenarios into vibrant experiences enhances brand engagement by appealing to consumers' desire for escapism.
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Culturally Influential Branding — Positioning products as culturally significant through partnerships with cutting-edge artists can differentiate brands within competitive markets.
Industry Implications
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Beverage Industry — Innovative advertising approaches featuring cultural figures could disrupt traditional marketing strategies within the beverage sector.
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Music and Entertainment — Intersections of music, entertainment, and brand marketing utilize artists' cultural capital as a powerful tool for audience engagement.
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Creative Advertising — Emerging trends in storytelling through visually dynamic and narrative-driven ads offer new pathways for creative advertising agencies.
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