Tactile Beverage

Beverage manufacturers elevate the drinking experience with packaging updates

Implications - Beverage manufacturers are turning to unique packaging and distribution methods to satiate the experience-driven consumer. In addition to providing a visual draw, many brands are also offering an experiential element to packaging by including tactile features, such as temperature sensitivity, that make the act of drinking more memorable.
SCORE: 5.8
This Year and Warm Top 6 Examples: 21,516 Total Clicks Jul 14 - May 16
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Activity
Freshness
DEMOGRAPHICS
Chill-Revealing Beer Cans - This Heineken Beer Can Design Looks Cracked When It's Cold
SCORE: 6.3
Hot 5,341 Clicks Pub: Jul 8, 14
Chill-Revealing Beer Cans
This Heineken Beer Can Design Looks Cracked When It's Cold
Using special ink that’s only activated by the cold, this Heineken beer can has a hidden design that will let you know when your beverage has reached the perfect temperature for consumption.... [More]
Segmented Energy Drinks - The BioSteel Sports 'Drink the Pink' Beverage Separates Powder and Liquid
SCORE: 7
This Year and Hot 1,514 Clicks Pub: May 5, 16
Segmented Energy Drinks
The BioSteel Sports 'Drink the Pink' Beverage Separates Powder and Liquid
There’s a reason that BioSteel Sports’ new ‘Ready-To-Drink’ beverage is associated with the #DrinkThePink hashtag. At first, this might seem like an odd choice for a tagline,... [More]
Dimpled Beer Cans - Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
SCORE: 4.9
Warm 9,953 Clicks Pub: Oct 14, 14
Dimpled Beer Cans
Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
This unique beer can design by the Remark Studio was designed to set itself apart from the many other can designs on the shelves and take advantage of what can be done with PET materials. The... [More]
Straw-Incorporating Cans - Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
SCORE: 4.2
Warm 1,534 Clicks Pub: Jun 12, 15
Straw-Incorporating Cans
Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
Knowing that it’s not always comfortable for some consumers to drink out of a can, Ball Packaging Europe released what it is calling an “integrated straw solution (ISS)” that adds... [More]
Sparkling Water Cans - Perrier Sparkling Water Now Comes in Two Fun New Flavors and Slim Cans
SCORE: 4.5
This Year and Mild 534 Clicks Pub: Apr 8, 16
Sparkling Water Cans
Perrier Sparkling Water Now Comes in Two Fun New Flavors and Slim Cans
At Toronto Fashion Week, two new Perrier sparkling water products were launched in slim cans. The sparkling mineral water drinks now come in Perrier Lemon and Perrier L’Orange types that are... [More]
Temperature Sensitive Cans - The Birell Re-Design Features Thermochromic Ink
SCORE: 3.1
Mild 2,640 Clicks Pub: Oct 6, 14
Temperature Sensitive Cans
The Birell Re-Design Features Thermochromic Ink
Rexam, a “leading global beverage can maker,” has partnered with SABMiller to create a new design for the non-alcoholic beer brand, Birell. Thermochromic ink on the can changes color... [More]
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