Tactile Beverage

Beverage manufacturers elevate the drinking experience with packaging updates

Implications - Beverage manufacturers are turning to unique packaging and distribution methods to satiate the experience-driven consumer. In addition to providing a visual draw, many brands are also offering an experiential element to packaging by including tactile features, such as temperature sensitivity, that make the act of drinking more memorable.
SCORE: 7.2
This Year and Warm Top 6 Examples: 22,910 Total Clicks Jul 14 - Dec 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Pressure-Sensitive Beer Labels - Oculto Beer's Labels Feature Color-Changing Thermostatic Ink
SCORE: 7
V. Hot 3,836 Clicks Pub: Aug 26, 15
Pressure-Sensitive Beer Labels
Oculto Beer's Labels Feature Color-Changing Thermostatic Ink
Oculto beer is a mysterious product, launched by Anheuser Busch InBev, that features a label as mysterious as the word ‘Oculto’ itself, which means ‘hidden’ in Spanish. The... [More]
Chill-Revealing Beer Cans - This Heineken Beer Can Design Looks Cracked When It's Cold
SCORE: 6.3
Hot 5,498 Clicks Pub: Jul 8, 14
Chill-Revealing Beer Cans
This Heineken Beer Can Design Looks Cracked When It's Cold
Using special ink that’s only activated by the cold, this Heineken beer can has a hidden design that will let you know when your beverage has reached the perfect temperature for consumption.... [More]
Segmented Energy Drinks - The BioSteel Sports 'Drink the Pink' Beverage Separates Powder and Liquid
SCORE: 6.8
This Year and Hot 1,542 Clicks Pub: May 5, 16
Segmented Energy Drinks
The BioSteel Sports 'Drink the Pink' Beverage Separates Powder and Liquid
There’s a reason that BioSteel Sports’ new ‘Ready-To-Drink’ beverage is associated with the #DrinkThePink hashtag. At first, this might seem like an odd choice for a tagline,... [More]
Dimpled Beer Cans - Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
SCORE: 4.8
Warm 10,288 Clicks Pub: Oct 14, 14
Dimpled Beer Cans
Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
This unique beer can design by the Remark Studio was designed to set itself apart from the many other can designs on the shelves and take advantage of what can be done with PET materials. The... [More]
Straw-Incorporating Cans - Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
SCORE: 4.1
Warm 1,540 Clicks Pub: Jun 12, 15
Straw-Incorporating Cans
Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
Knowing that it’s not always comfortable for some consumers to drink out of a can, Ball Packaging Europe released what it is calling an “integrated straw solution (ISS)” that adds... [More]
Transformative Beverage Cans - These Thermochromic Cans Can Change Color Based on Temperature
SCORE: 6.1
This Year and Mild 206 Clicks Pub: Dec 12, 16
Transformative Beverage Cans
These Thermochromic Cans Can Change Color Based on Temperature
These cans use thermochromic effects to change colors and designs in order to offer a more dynamic and appealing product for consumers. The cans offer an effect that is very new to the beverage... [More]
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