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Livestreamed Campaign

Brands entice consumers with livestreamed, interactive video content

Implications - With the emergence of temporary video apps like Snapchat and Periscope, brands have the opportunity to capitalize on a consumer's fear of missing out by broadcasting live footage of the event as it rolls out. Similarly, inventive campaigns that feature livestreamed content benefit from the sense of urgency such time-sensitive events cultivate.
Workshop Question - What is the current mode of communication your consumers utilize the most and how could you leverage that to target them more organically?
Trend Themes
1. Livestreamed Interactive Campaigns - Livestreaming interactive video content is a new trend being used by brands to engage and interact with their audience.
2. Ambient Live Streaming Advertising - Ambient live streaming advertising allows brands to create unique and authentic connections with new consumers.
3. Smartphone-controlled Livestream Toys - New smartphone-controlled toys come equipped with live-streaming capabilities, offering a first-person pilot's view to users.
Industry Implications
1. Marketing and Advertising - Brands are using livestreaming and ambient advertising techniques to create new and exciting ways to engage their audience.
2. Entertainment - Livestreaming has become a new channel for interactive audience engagement in the entertainment industry.
3. Toy and Game Industry - Smartphone-controlled toys with live-streaming capabilities are creating a new market within the toy and game industry.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
151,026 Total Clicks
Date Range:
Apr 15 — Jan 16
Trending:
Untested

Featured Examples

Livestream Game Campaigns
Livestream Game Campaigns
Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human
The Old Spice Nature Adventure is in line with the brand’s previous campaigns. Partly ridiculous and entirely entertaining, it is inspired by last year’s Internet phenomenon “Twitch... MORE
Live-Streaming Soda Campaigns
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
The Mountain Dew brand, owned by PepsiCo, has been quick out of the blocks to be one of the first brands to experiment with Periscope, Twitter’s new live-video app. Mountain Dew put together a... MORE
play_circle_filled Live-Streaming Toy Planes
Live-Streaming Toy Planes
This Smartphone-Controlled Paper Airplane Offers a Pilot's View
The inner child in everyone will appreciate the playtime miracles that technology has made possible: a smartphone-controlled paper airplane that offers a first-person livestream from its paper... MORE
play_circle_filled Sensual Liquor Livestreams
Sensual Liquor Livestreams
St Germain Uses Periscope for Mysterious Media Streaming Marketing
Since its release, Periscope has proven itself to be a fun social tool, as well as a novel place to host video streaming marketing campaigns. St Germain is a brand under the umbrella of Bacardi that... MORE
play_circle_filled Live Streaming Pizza Screens
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
La Place Restaurant in the Netherlands came up with an innovative way to connect consumers to their restaurant—through live streaming pizza making. The restaurant set up an interactive screen... MORE
play_circle_filled Livestreamed City Tours
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
‘Play Melbourne Live’ is a new campaign out of Australia that’s described as a game that anyone in the world can play through Periscope. In Melbourne, citizens carry around a 3D-... MORE

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