Livestreamed Campaign

Brands entice consumers with livestreamed, interactive video content

Implications - With the emergence of temporary video apps like Snapchat and Periscope, brands have the opportunity to capitalize on a consumer's fear of missing out by broadcasting live footage of the event as it rolls out. Similarly, inventive campaigns that feature livestreamed content benefit from the sense of urgency such time-sensitive events cultivate.
SCORE: 4.4
Untested Top 6 Examples: 3,203 Total Clicks Apr 15 - Jan 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Livestream Game Campaigns - Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human
SCORE: 5.4
Mild 1,481 Clicks Pub: Apr 14, 15
Livestream Game Campaigns
Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human
The Old Spice Nature Adventure is in line with the brand’s previous campaigns. Partly ridiculous and entirely entertaining, it is inspired by last year’s Internet phenomenon “Twitch... [More]
Live-Streaming Soda Campaigns - The Mountain Dew Brand is Using Periscope to Boost Engagement
SCORE: 5.5
Mild 1,159 Clicks Pub: May 22, 15
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
The Mountain Dew brand, owned by PepsiCo, has been quick out of the blocks to be one of the first brands to experiment with Periscope, Twitter’s new live-video app. Mountain Dew put together a... [More]
Live-Streaming Toy Planes - This Smartphone-Controlled Paper Airplane Offers a Pilot's View
SCORE: 4
Untested 58 Clicks Pub: Oct 15, 15
Live-Streaming Toy Planes
This Smartphone-Controlled Paper Airplane Offers a Pilot's View
The inner child in everyone will appreciate the playtime miracles that technology has made possible: a smartphone-controlled paper airplane that offers a first-person livestream from its paper... [More]
Sensual Liquor Livestreams - St Germain Uses Periscope for Mysterious Media Streaming Marketing
SCORE: 3.2
Untested 149 Clicks Pub: Jul 20, 15
Sensual Liquor Livestreams
St Germain Uses Periscope for Mysterious Media Streaming Marketing
Since its release, Periscope has proven itself to be a fun social tool, as well as a novel place to host video streaming marketing campaigns. St Germain is a brand under the umbrella of Bacardi that... [More]
Live Streaming Pizza Screens - This Interactive Billboard Was Connected to a Restaurant's Kitchen
SCORE: 3.7
Untested 189 Clicks Pub: Oct 12, 15
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
La Place Restaurant in the Netherlands came up with an innovative way to connect consumers to their restaurant—through live streaming pizza making. The restaurant set up an interactive screen... [More]
Livestreamed City Tours - 'Play Melbourne Live' Provides a Peek at the City Through Periscope
SCORE: 3.1
Untested 167 Clicks Pub: Jan 8, 16
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
‘Play Melbourne Live’ is a new campaign out of Australia that’s described as a game that anyone in the world can play through Periscope. In Melbourne, citizens carry around a 3D-... [More]
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