Immersive Fandom

Brands capitalize on fandom communities to increase engagement

Implications - Understanding that fan communities are some of the most dedicated, many brands have begun offering immersive and gamified fan experiences that demand consumer engagement. Superfans are willing to work for perks, and by recognizing that, brands can create a powerful, symbiotic relationship with consumers.
SCORE: 4.9
Mild Top 6 Examples: 18,583 Total Clicks Aug 15 - Mar 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingInteractiveCommercials
Gamified Recycling Programs - This Initiative Aims to Encourage Recycling During the Rugby World Cup
SCORE: 7.6
V. Hot 13,511 Clicks Pub: Oct 1, 15
Gamified Recycling Programs
This Initiative Aims to Encourage Recycling During the Rugby World Cup
Coca-Cola recently unveiled plans for a new campaign that aims to encourage recycling during the Rugby World Cup. Large sporting events are often criticized for their detrimental impact on the... [More]
VR Festival Experiences - The Coachella VR App Allows Users to Experience the Festival from Home
SCORE: 5.8
Warm 2,967 Clicks Pub: Mar 12, 16
VR Festival Experiences
The Coachella VR App Allows Users to Experience the Festival from Home
‘Vantage.tv’ recent teamed up with the Coachella Valley Music and Arts Festival in order to produce the Coachella VR app. While Coachella is one of the most well-attended music festivals,... [More]
Comic Hero Tattoo Parlors - SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
SCORE: 5.3
Warm 973 Clicks Pub: Mar 15, 16
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
Austin’s SXSW 2016 event is not only home to a myriad of interactive entertainment experiences and tech keynotes but it is also hosting a Harley Quinn tattoo parlor inspired by the Suicide... [More]
Treadmill-Powered Cinemas - This Theater Uses Human Power to Keep the Movie Buffering
SCORE: 3.5
Mild 890 Clicks Pub: Sep 2, 15
Treadmill-Powered Cinemas
This Theater Uses Human Power to Keep the Movie Buffering
Reebok Korea recently held an event where patrons were required to run on treadmills in order to keep their movie buffering. While many companies have experimented with initiatives to get customers... [More]
Brain-Orchestrated Songs - This Immersive TV Campaign for Sense8 Used Minds to Create Music
SCORE: 2.6
Untested 112 Clicks Pub: Aug 4, 15
Brain-Orchestrated Songs
This Immersive TV Campaign for Sense8 Used Minds to Create Music
Sense8 is a show that follows the lives of eight individuals who are emphatically and telepathically connected to one another. In order to replicate what this unique group of people thinks and feels... [More]
Virtual Reality Baseball Commercials - Gatorade Puts Fans in the Shoes of Bryce Harper
SCORE: 2.4
Untested 130 Clicks Pub: Sep 26, 15
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
Gatorade has enlisted the help of baseball player Bryce Harper to star in its new virtual reality (VR) baseball commercials. The brand seeks to put fans in the shoes of Harper through an innovative... [More]
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