To promote their new product (Orangina Light), they have used a digital rollerblading giraffe with an eye for hot beach babes. This ad is short, sweet and funny. Orangina isn't only good at making delicious beverages, they're also good at selling themselves!
Implications - Society is now so infiltrated with commercials that consumers have become desensitized to their imagery and typical content. They seek commercials that are unique for their surreal and shocking content, making them memorable.