Data Personalization

Brands leverage big data to offer personalized touches for consumers

Implications - No longer an oxymoron, mass personalization has become expected by consumers. When it comes to marketing efforts, brands are adding customized touches that require little to no effort on the part of the consumer, ultimately creating a surprise and delight moment that's tailored to individual taste. By leveraging big data, brands are able to become more intuitive in a way that doesn't compromise convenience.
SCORE: 5.7
Warm Top 6 Examples: 9,886 Total Clicks Jun 14 - Oct 15
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DEMOGRAPHICS
Data-Powered Costume Finders - This App Uses Google Data to Find the Best Halloween Costumes
SCORE: 7.1
Hot 1,566 Clicks Pub: Oct 21, 15
Data-Powered Costume Finders
This App Uses Google Data to Find the Best Halloween Costumes
Google has released its own app to help spooksters everywhere find the best Halloween costumes. Google’s ‘Frightgeist’ uses the power of Google Trends to identify the most popular... [More]
Big Data Lingerie Lines - Startup True & Co Uses Big Data to Help Women Locate the Perfect Bra Fit
SCORE: 6.5
Hot 5,570 Clicks Pub: Jun 16, 14
Big Data Lingerie Lines
Startup True & Co Uses Big Data to Help Women Locate the Perfect Bra Fit
A lingerie startup is using big data to help women find the perfect bra fit. True & Co is based out of San Francisco and is reinventing how personal shopping happens online. Through TrueSpectrum,... [More]
Bearded Matchmaking Research - These Gillette Dating Statistics Take Advantage of Tinder's Big Data
SCORE: 6.1
Warm 1,738 Clicks Pub: Mar 12, 15
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Gillette dating research was conducted in order better market shaving products to the college crowd. Interestingly, conventional means of doing market research and promoting the findings were not... [More]
Personalized Deodorant Commercials - This Axe Brazil Ad Changes Its Plot Based on User's Interests
SCORE: 5.6
Mild 508 Clicks Pub: Sep 3, 15
Personalized Deodorant Commercials
This Axe Brazil Ad Changes Its Plot Based on User's Interests
The Romeo Reboot campaign for Axe Brazil is a mesmerizing commercial that personalizes the ad based on a user’s interests. The ‘Romeo and Juliet’-inspired video has an impressive... [More]
Intuitive App Notifications - This Program Helps Companies Personalize Mobile Notifications
SCORE: 3.3
Mild 178 Clicks Pub: Sep 3, 15
Intuitive App Notifications
This Program Helps Companies Personalize Mobile Notifications
‘Kahuna’ designed a new program that helps companies personalize their mobile notifications. Many websites are equipped with technology that allows them to personalize links based on a... [More]
Self-Regenerating Advertisements - This Smart Poster Uses AI to Be the Best Version of Itself
SCORE: 4.3
Untested 326 Clicks Pub: Aug 11, 15
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
Augmented reality, facial recognition and beacon technology are all becoming more prevalent in the world of marketing, but in the UK, M&C Saatchi is applying artificial intelligence to create a... [More]
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