This Heineken Beer Can Design Looks Cracked When It's Cold

By: Laura McQuarrie - Published: Jul 8, 2014 • References: heineken & packagingoftheworld
Using special ink that's only activated by the cold, this Heineken beer can has a hidden design that will let you know when your beverage has reached the perfect temperature for consumption. The beer can has a bold red Heineken star on its front, with cracked white lines around it. Although these white lines look pretty icy, it looks even cooler when the can reaches a freezing temperature, where chilled blue veins start to appear and make the can look like it is cracking open.

The cans were designed for Heineken by Raison Pure and if you stock up on these cans this summer, you'll never have an excuse to complain about drinking warm beer ever again. Stats for Chill-Revealing Beer Cans Trending: Older & Buzzing
Research: 4,944 clicks in 97 w
Interest: 1.8 minutes
Concept: "Heineken Beer Can"
Related: 72 examples / 55 photos
Segment: Males, 18-55
Comparison Set: 26 similar articles, including: sports star chat campaigns, rugby-inspired drink displays, and romantic lock box contests.