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These Heineken Ads Show 'Serving the Planet' in Different Countries

By: Laura McQuarrie - Published: • References: miamiadschool and adsoftheworld
In this four part print ad series, the Miami Ad School Europe cleverly illustrates Heineken's brand slogan, 'Serving the Planet.'

In place of the iconic green and black Heineken logo, the beer's branding is totally made over to look Indian, Greek, Japanese, and Russian by transforming the letters, red Heineken star and hop leaves to resemble styles, elements and flavor of each country.

Although the letters that make up the word "Heineken" are a disguised to look like characters written in different alphabets from around the world, the characters are not totally unrecognizable and it's a brilliant way to show that the Dutch beer can make itself right at home in any country around the world.