Sentimental Milestone

Brands re-envision milestones as an opportunity to give back

Implications - Recognizing that consumers are growing increasingly experience-driven, many brands are using their own anniversaries and milestones as an opportunity to create a once-in-a-lifetime event for consumers. This approach celebrates the brand in a way that is genuinely interesting to the general population, placing the emphasis on giving consumers an experience-rich form of celebration.
SCORE: 5.3
Warm Top 4 Examples: 3,446 Total Clicks Jul 14 - Oct 15
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Consumer Insight Topics: Pop CultureLifestyleFoodCelebs
Updated Noodle Menus - This Restaurant Upgraded Its Menu for Its Anniversary & National Noodle Day
SCORE: 5.2
Warm 1,602 Clicks Pub: Oct 7, 15
Updated Noodle Menus
This Restaurant Upgraded Its Menu for Its Anniversary & National Noodle Day
The 20th anniversary of Noodles & Company coincided with National Noodle Day, which encouraged the brand to celebrate by updating its existing menu. This dual celebratory menu enhancement honors... [More]
Celebratory Throwback Menus - The Melting Pot Created an Exclusive Menu for Its 40th Anniversary
SCORE: 5.5
Warm 477 Clicks Pub: Oct 9, 15
Celebratory Throwback Menus
The Melting Pot Created an Exclusive Menu for Its 40th Anniversary
The award-winning fondue franchise titled ‘The Melting Pot’ launched its limited-edition ruby menu to honor its 40th anniversary. The commemorative milestone menu will feature a variety... [More]
Rebranded Lemonade Campaigns - Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
SCORE: 4.9
Mild 902 Clicks Pub: Jul 11, 14
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
In celebration of reaching 1 million Facebook fans, Mike’s Hard Lemonade decided to rebrand itself for the day in celebration of their millionth fan, Paul. For 24 hours, Mike’s Hard... [More]
Rapper Ice Cream Trucks - Artist Raekwon is Celebrating a Music Milestone with Ice Cream Treats
SCORE: 4.7
Mild 465 Clicks Pub: Aug 21, 15
Rapper Ice Cream Trucks
Artist Raekwon is Celebrating a Music Milestone with Ice Cream Treats
Former member of the popular rap group Wu-Tang Clan Raekwon is celebrating the 20th anniversary of his album Purple Tape by venturing about New York in a massive purple ice cream truck in... [More]
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