Heineken's World Cup Decision Rewarded One Guy Who Said 'Yes'

By: Laura McQuarrie - Published: Jul 8, 2014 • References: heineken & creativeguerrillamarketing
Last year, Heineken launched 'The Decision' campaign and now, the beer brand has introduced The World Cup Decision for the 2014 Brazil World Cup. The stunt involved scoping out guys who were drinking Heineken at a bar ahead of the UEFA Champions League Final and having an attractive woman ask if they would like to watch the game with her—which would involve immediately getting on a flight to London. The experience was set up similarly to the Bud Light 2014 Super Bowl ad, which also encouraged spontaneously saying "yes" to adventure.

While some practical thinkers turned down the offer to fly to London for the game, one man accepted the challenge and raced to the airport on time. The video went up on YouTube 10 minutes ahead of the UEFA final and became a record-setting ad. Stats for Spontaneous Beer Campaigns Trending: Older & Mild
Research: 318 clicks in 98 w
Interest: 0.5 minutes
Concept: "World Cup Decision"
Related: 85 examples / 65 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: ice block beer packaging, soccer hospitality campaigns, and shaved portraiture haircuts.