Cans from the Maui Brewing Company Embrace Island Beer Branding

By: Laura McQuarrie - Jun 6, 2016
References: mauibrewingcompanydev & thedieline
The Maui Brewing Company now has all-new branding and packaging designs to unite its assortment of island beer products. Varieties in the assortment include exotic craft beer flavors like the Big Swell IPA, the Bikini Blonde Lager and the Coconut Hiwa Porter.

Polynesian tattoo artist Orly Locquiao created the vibrantly patterned and color-coded artwork on each can, which takes cues from traditional 'ohana culture. The packaging design for these craft beers from Hawaii also show off the coordinates of the island, as well as an aerial map to further celebrate its unique origins.

As well as catching the eyes of consumers as craft beers, these beverages will appeal to locals and tourists alike with their proudly regional designs.