The Sonia Rykiel Fall 2013 ad campaign signals the first collection under new artistic director Geraldo da Conceição with a bold and avant-garde set of images. As imaginative and playful as the brand is known to be, there is nevertheless an edginess that is due in large part to the inspiration behind each print ad. French midcentury advertising posters designed by the likes of Bernard Villemot (of Orangina and Perrier) and Raymond Savignac (of Yoplait and Bic) informed the direction.
Conceived by Paris-based designers M/M and shot by photography duo Mert Alas and Marcus Piggott, the Sonia Rykiel Fall 2013 ad campaign stars model Sam Rollinson. The British beauty is captured alongside cutouts lips, hands and more against a bright backdrops.
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Concept: Sonia Rykiel Fall 2013
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