Heineken's Mysterious Date in a Box is Unlocked with an Instagram Photo

By: Laura McQuarrie - Published: • References: twitpic & digitalbuzzblog
Heineken's Date in a Box is a pretty red glittery safe topped with a bow that contains an awesome mystery date for one couple on Valentine's Day. To get in on the fun, girls must request to have a date box sent to their guys, but the codes to the boxes will only be sent to the guy if he's brave enough to post a picture of the box on Instagram first.

The idea is all about seeing if a guy is willing to show off his sensitive side. It's a sweet gesture and a fun way to interact with couples on social media ahead of Valentine's Day. Heineken is running the contest until Valentine's Day, or until all the boxes are sent out. Stats for Romantic Lock Box Contests Trending: Older & Buzzing
Traction: 1,207 clicks in 58 w
Interest: > 3 minutes
Concept: Date In A Box
Related: 94 examples / 72 photos
Segment: Females, 18-35
Comparison Set: 34 similar articles, including: bluetooth beer boxes, christmas carol concerts, and beer-branded denim.