Unexpected Reward

Brands delight consumers with unadvertised giveaways

Implications - A means to marketing a brand or product as ubiquitous, unexpected campaigns provide consumers with an unprompted reward. Often located in busy public spaces, such campaigns serve to reward those with a keen eye for detail in the physical world crawling with digital distractions. These unconventional tactics speak to the desire to appeal to consumers who are unlikely to engage with traditional marketing efforts.
SCORE: 6
Warm Top 4 Examples: 15,752 Total Clicks Jun 15 - Oct 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingInteractive
Candy-Dispensing Public Benches - The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
SCORE: 7.8
Viral 12,151 Clicks Pub: Oct 9, 15
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
Located in Paraguay, the Kit Kat bench is an ingenious promotion that rewarded individual passersby with a free chocolate bar when the machine sensed they had taken a sufficient “break.”... [More]
Exercise-Dependendant Water Machines - This Machine Requires Users to Run for Clean Drinking Water
SCORE: 6.3
Warm 3,067 Clicks Pub: Jul 24, 15
Exercise-Dependendant Water Machines
This Machine Requires Users to Run for Clean Drinking Water
The Singapore-based non-profit organization ‘Lien AID’ recently held a campaign to demonstrate how difficult it can be for many people in the world to access clean drinking water. In... [More]
Thievery-Based Flight Promotions - JetBlue is Offering Free Giveaways to People Who Steal Their Ads
SCORE: 4.8
Mild 231 Clicks Pub: Oct 7, 15
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
Free giveaways are one way to reward customers, but airline JetBlue is going a different route to get this campaign off the ground. As a part of their #NYCTakeoff advertising initiative, the travel... [More]
Traffic Coffee Dispensers - Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
SCORE: 4.4
Untested 303 Clicks Pub: Jun 22, 15
Traffic Coffee Dispensers
Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
A conversation over coffee often leads to instant connections, but in Berlin, Nescafe wanted to test how many strangers it could turn into friends with the help of this warming beverage. The stunt... [More]
Quantcast