Connected Food Truck

Food truck promotions take directions from social media users

Implications - Taking food truck-inspired brand activations one step further, several emerging campaigns have capitalized on the organic buzz generated online by allowing consumers to request a visit by posting on social media. Often serving up complimentary samplings of new products, such campaigns seek to cultivate profound connections with individual consumers by listening to the power of the crowd.
SCORE: 5.5
This Year and Warm Top 4 Examples: 4,265 Total Clicks Jun 15 - Mar 16
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Activity
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DEMOGRAPHICS
Beacon-Powered Soup Tours - This Knorr Food Truck Used Beacon Tech to Connect with Consumers
SCORE: 5.9
This Year and Warm 707 Clicks Pub: Mar 8, 16
Beacon-Powered Soup Tours
This Knorr Food Truck Used Beacon Tech to Connect with Consumers
Originally launched in Stockholm, the Knorr Food Truck was a clever campaign carried out by the Unilever brand that engaged consumers using beacon technology. Giving out samples of the brand’s... [More]
On-Demand Ice Cream Trucks - The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
SCORE: 5.2
Warm 1,629 Clicks Pub: Jun 26, 15
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
Good Humor has launched a new line of on-demand ice cream trucks that can be summoned by a single Tweet from your Twitter account. The company has been making ice cream for nearly 95 years and its... [More]
Branded Ice Cream Trucks - United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
SCORE: 5.2
Warm 1,752 Clicks Pub: Aug 6, 15
Branded Ice Cream Trucks
United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
Currently touring London’s most beloved landmark’s, this branded ice cream truck from United Biscuit’s McVitie’s is an experiential campaign perfect for combating a summer... [More]
Touring Hazelnut Trucks - The Nutella Truck Tour Serves the Nutty Chocolate Spread for Breakfast
SCORE: 3.8
Untested 177 Clicks Pub: Jun 25, 15
Touring Hazelnut Trucks
The Nutella Truck Tour Serves the Nutty Chocolate Spread for Breakfast
Those who love Nutella have no problem going out of their way to get a taste of the nutty chocolate spread, but this summer with the Nutella Truck Tour, the brand is making it easier for consumers... [More]
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