Media Synopsis

Consumers search for ways to easily digest content

Implications - Consumers fearful of information overload are turning to services and apps that condense and summarize content for them. Taking much of the grunt work out of traditional media, this approach indicates a millennial mindset among consumers who seek to prioritize the content that is really important to them.
SCORE: 5.3
Mild Top 4 Examples: 2,789 Total Clicks Aug 15 - Oct 15
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DEMOGRAPHICS
Consumer Insight Topics: TechMultimediaBusinessNew Ventures
Summarized News Apps - Pipes Provides Straight-Forward News by Describing an Article's 4 Main Points
SCORE: 6
Warm 889 Clicks Pub: Oct 17, 15
Summarized News Apps
Pipes Provides Straight-Forward News by Describing an Article's 4 Main Points
‘Pipes’ is an iOS app that provides summarized news articles to the fast-paced person who just wants the gist. With a news feed similar to that of Facebook, the clean interface makes it... [More]
Business Book GIFs - Snaploop Creates GIFs for Business that Summarize Books
SCORE: 5.6
Mild 1,215 Clicks Pub: Oct 5, 15
Business Book GIFs
Snaploop Creates GIFs for Business that Summarize Books
A new service aims to help time-starved entrepreneurs keep up-to-date with the latest advancements in management by offering GIFs for business. Snaploop will provide subscribers with a weekly 10-... [More]
Audible News Apps - 'NewsCast' is a Handy News-Reading App That Dictates Breaking Stories
SCORE: 4.7
Mild 434 Clicks Pub: Aug 19, 15
Audible News Apps
'NewsCast' is a Handy News-Reading App That Dictates Breaking Stories
With technology, life is becoming a lot simpler—now you don’t even have to read the news on your smartphone, thanks to a new a news-reading app called NewsCast. Microsoft continues to... [More]
Content-Summarizing Services - This Program Summarizes Blog Posts to Help Readers Save Time
SCORE: 4.5
Mild 251 Clicks Pub: Oct 11, 15
Content-Summarizing Services
This Program Summarizes Blog Posts to Help Readers Save Time
‘Sumpost’ is a web-based program that helps readers save time by summarizing blog posts and newsletters. With so much actionable content published online, it can be difficult to narrow... [More]
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