Data-Informed Soundtrack

Apps and services exploit big data to create customized playlists

Implications - With the emergence of apps and services that make legal streaming easily accessible, consumers are drawn to those that offer automatically generated playlists customized to their preferences. Informed by big data, these curated playlists offer a heightened level of personalization without requiring extra effort on the part of the consumer. Streaming services powered by customization make accessing a variety of content at any given moment an intuitive process that consumers have come to expect.
SCORE: 4.2
Mild Top 4 Examples: 3,401 Total Clicks Feb 15 - Oct 15
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Activity
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DEMOGRAPHICS
Running Soundtrack Apps - Adidas and Spotify Partner to Offer the 'adidas go' App
SCORE: 5
Warm 1,436 Clicks Pub: Apr 30, 15
Running Soundtrack Apps
Adidas and Spotify Partner to Offer the 'adidas go' App
Spotify and adidas have teamed up to release ‘adidas go,’ an app that curates users’ soundtrack according to their pace. The app functions by using the iPhone’s... [More]
Automatic Jukebox Apps - The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
SCORE: 3.8
Mild 1,262 Clicks Pub: Feb 16, 15
Automatic Jukebox Apps
The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
If you have ever been in a store, restaurant or other public place where music is playing and wished you could hear your favorite tunes instead, this jukebox app is the one for you. From Rockbot,... [More]
Personalized Playlist Apps - This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To
SCORE: 4.5
Mild 293 Clicks Pub: Sep 3, 15
Personalized Playlist Apps
This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To
Spotify partnered with Withings to create the unique ‘Aura Connected Alarm Clock,’ an app that creates a personalized playlist for each user. The idea for this app is to allow users to... [More]
Musical Food Pairings - This Web-Based Food Delivery System Shares Soundtracks with Consumer Orders
SCORE: 2.9
Untested 410 Clicks Pub: Aug 19, 15
Musical Food Pairings
This Web-Based Food Delivery System Shares Soundtracks with Consumer Orders
San Francisco start-up company Munchery teamed up with Google Play Music to provide consumers with musical food pairings free of charge. This creative idea aims to provide Munchery’s guests... [More]
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