Category
Lifestyle
Routine Density
Trend cluster
Category
Spiked
Antiquity
Booze-infused vintage sodas combine kitsch with sophistication.
2.7
Trend score
What's Happening
What is the Spiked Antiquity trend?
Spiked Antiquity: In the face of new and emerging health drinks, soda has become a vintage novelty that, when combined with alcoholic flavors, provides a more lighthearted approach to beverages than what's seen in recent years. Foodie culture has elevated food and beverages to a status symbol. The combination of vintage nostalgia and alcohol lightens the tone in a way that allows consumers to just experience and enjoy the product.
Evidence
Examples of the Spiked Antiquity trend
CategoryLifestyle
Boozy Artisanal Adult Sodas
The BEST DAMN Brewing Co. Released Two New Flavored Sodas
Beverage manufacturers can explore the creation of high-quality flavored sodas utilizing unique ingredients and creative brewing techniques to meet the evolving tastes of consumer…
CategoryLifestyle
Soda Beer Hybrids
This Boozy Beverage from MillerCoors Combines Smooth Ale and Sweet Soda
The alcohol industry has an opportunity to explore the creation of more hybrid beverage options that combine the best of both worlds.
CategoryLifestyle
Mojito-Inspired Sodas
El Fresco's Mojito Soda Beverage Bottles Take Inspiration from Mixology
The beverage packaging industry can capitalize on the trend of unique packaging designs for cocktail-inspired drinks, offering innovative and eye-catching solutions that enhance b…
CategoryLife-Stages
Cocktail-Inspired Sodas
The Freshbe Soft Drinks Target Millennials with Cocktail-Flavored Drinks
The soft drink industry can benefit from creating innovative and unique products, such as cocktail-inspired sodas, to appeal to a broader customer base.
CategoryLifestyle
Craft Beet Sugar Sodas
The Dalston's Craft Sodas Contain Only Natural Ingredients
The beverage industry can capitalize on the trend of craft sodas by developing new, natural ingredient-based sodas that appeal to health-conscious consumers.
CategoryLifestyle
Alcoholic Root Beers
This Boozy Root Beer Puts an Adult Twist on a Classic Soda
Craft breweries can capitalize on the trend by creating innovative and distinctive alcoholic root beers.
CategoryLifestyle
Botanical Cocktail Sodas
Q Drinks' Line of Carbonated Beverages is Ideal for Creating Mixed Drinks
Incorporating botanical and natural ingredients in carbonated beverages can differentiate a brand and capture a growing market of health-conscious consumers.
Workshop question
How can your brand elevate consumer experience with its products/services?
Trend themes
Themes within the Spiked Antiquity trend
Three behaviours holding the trend together01
Alcoholic Soda Pop
As consumers look for fun and novel ways to consume alcohol, brands are introducing alcoholic sodas that offer unique and exciting tastes that appeal to younger and trend-savvy consumers.
02
Craft Sodas
With an emphasis on natural ingredients and bold flavors, craft sodas are positioning themselves as healthier and more sophisticated alternatives to traditional sodas.
03
Mixology-Inspired Beverages
By taking inspiration from classic and modern cocktails, many non-alcoholic drinks are being rebranded as sophisticated and unique alternatives to traditional sodas.
Industry implications
What the Spiked Antiquity trend means for industry
Where the trend changes the playbookFor
Alcohol Industry
Brands in the alcohol industry can take advantage of consumers' desire for new and exciting ways to consume alcohol by introducing novel alcoholic beverages that go beyond traditional offerings.
For
Soft Drink Industry
As consumers shift away from traditional sodas, companies in the soft drink industry can capture new customers by introducing natural, craft sodas that offer unique and bold flavors.
For
Packaging Industry
With the rise of mixology-inspired beverages and craft sodas, packaging companies can capitalize on the need for unique and novel packaging designs that reflect the sophisticated and fun nature of these drinks.
Trend signals
Trend signals for Spiked Antiquity
Trend score 2.7 out of 10, from popularity 32%, activity 43%, freshness 8%.
Popularity32%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
