Booze-infused vintage sodas combine kitsch with sophistication
Implications - In the face of new and emerging health drinks, soda has become a vintage novelty that, when combined with alcoholic flavors, provides a more lighthearted approach to beverages than what's seen in recent years. Foodie culture has elevated food and beverages to a status symbol. The combination of vintage nostalgia and alcohol lightens the tone in a way that allows consumers to just experience and enjoy the product.
Workshop Question - How can your brand elevate consumer experience with its products/services?
Trend Themes
1. Alcoholic Soda Pop - As consumers look for fun and novel ways to consume alcohol, brands are introducing alcoholic sodas that offer unique and exciting tastes that appeal to younger and trend-savvy consumers.
2. Craft Sodas - With an emphasis on natural ingredients and bold flavors, craft sodas are positioning themselves as healthier and more sophisticated alternatives to traditional sodas.
3. Mixology-inspired Beverages - By taking inspiration from classic and modern cocktails, many non-alcoholic drinks are being rebranded as sophisticated and unique alternatives to traditional sodas.
Industry Implications
1. Alcohol Industry - Brands in the alcohol industry can take advantage of consumers' desire for new and exciting ways to consume alcohol by introducing novel alcoholic beverages that go beyond traditional offerings.
2. Soft Drink Industry - As consumers shift away from traditional sodas, companies in the soft drink industry can capture new customers by introducing natural, craft sodas that offer unique and bold flavors.
3. Packaging Industry - With the rise of mixology-inspired beverages and craft sodas, packaging companies can capitalize on the need for unique and novel packaging designs that reflect the sophisticated and fun nature of these drinks.
7 Featured, 56 Examples:
230,359 Total Clicks
Date Range:
May 15 — Apr 17
Trending:
Average
Consumer Insight Topics:
