Category
Lifestyle
Functional Indulgence
Trend cluster
Category
Nostalgoholic
Classic desserts with an alcoholic twist show sentimental appeal.
3.3
Trend score
Trend
What is the Nostalgoholic trend?
Nostalgoholic: The information age has caused life to move faster than ever, leaving adult consumers in need of not just a physical break, but an emotional one as well. Both needs are satisfied with nostalgic alcoholic treats that marry classic desserts from childhood with the sophistication and relief of an alcoholic beverage.
Trend themes
Themes within the Nostalgoholic trend
Three behaviours holding the trend together01
Nostalgia Reinvented
Combining classic desserts with alcohol to create nostalgic treats for adults.
02
Boozy Flavors
Incorporating dessert flavors into alcoholic beverages to create a unique mix of sweetness and alcohol.
03
DIY Mixology
Creating homemade versions of popular alcoholic drinks with unique ingredients and flavors.
Industry implications
What the Nostalgoholic trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Restaurants and bars can create unique concoctions that attract customers for their innovative and creative blends of classic desserts and alcoholic beverages.
For
Alcohol
Alcohol companies can create unique blends to stand out from their competition and target the nostalgia-seeking generation.
For
DIY/Cooking
Companies that sell cooking and mixology equipment can market their products as useful tools for home chefs and bartenders looking to create innovative alcoholic treats at home.
Trend signals
Trend signals for Nostalgoholic
Trend score 3.3 out of 10, from popularity 46%, activity 44%, freshness 8%.
Popularity46%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nostalgoholic trend
9 featured examples from Mar 25, 2015 to Mar 27, 2017CategoryLifestyle
Decadent Dessert Beers
The Southern Trail 'Thick Mint' Chocolate Mint Stout is a Rich Libation
Breweries can capitalize on the trend of dessert beers to stand out and attract more customers.
CategoryLifestyle
Boozy Coconut Milkshakes
This Rum-Containing and Hot Fudge-Drizzled Dessert is for Coconut Lovers
The food and beverage industry can introduce new lines of alcoholic milkshakes using unconventional ingredients such as coconut to attract young adults.
CategoryLifestyle
Strawberry Daiquiri Popsicles
These Cocktail Ice Pops Make Happy Hour More Convenient
Opportunity for the alcoholic beverage industry to tap into the growing demand for innovative and refreshing alcohol-infused treats.
CategoryLifestyle
Fruity Sangria Snow Cones
This Alcoholic Granita Recipe Features Fruity and Fall Flavors
The food and beverage industry can experiment with innovative food concepts that blend both nostalgia and adult indulgences to create unique experiences for consumers.
CategoryLifestyle
Boozy Bunny Shots
This Extra Festive Easter Drink is a Chocolate Bunny-Themed Jello Shooter
Industry can experiment with alcoholic ingredients in baked goods and candy products as a new and unique offering
CategoryLifestyle
Wine-Flavored Sorbets
This Pear and Riesling Ice Cream Flavor is Infused with Zesty Ginger
Incorporating alcohol into frozen desserts presents an opportunity for disruptive innovation in the frozen dessert industry to attract adult consumers.
CategoryLifestyle
Brownie Dessert Beer
Ben & Jerry's New Belgium Brewing Beer Satisfies a Sweet Tooth and Thirst
The brewing industry has an opportunity to create a new product category by innovating the production process of dessert beers.
CategoryLifestyle
Cherry Cheesecake Shooters
The Bite-Sized Treats Make Mini Cheesecakes or Alcoholic Vessels
Restaurants and food companies can capitalize on the trend towards smaller desserts and DIY cooking.
CategoryLifestyle
Alcoholic S'mores Coffee
This Homemade Frappuccino is a Boozy Take on the New Starbucks Beverage
Innovations in creating alcoholic versions of popular coffee drinks can disrupt the beverage industry.
