Category
Lifestyle
Functional Indulgence
Trend cluster
Category
Alcoholic
Comforts
Traditional comfort foods incorporate boozy elements.
3.2
Trend score
Trend
What is the Alcoholic Comforts trend?
Alcoholic Comforts: Doubling up on the comfort of alcohol, foodie consumers and professional chefs alike are combining comfort foods with booze to provide an ultimate indulgence. These hybrid pieces appeal to the specific subcategory of foodies who like to view food as a challenge to be conquered. This provides the ultimate in food as an experience.
Trend themes
Themes within the Alcoholic Comforts trend
Three behaviours holding the trend together01
Booze-Infused Foods
The trend of adding booze to food items like wings, burgers and popcorn provides a unique and indulgent experience for foodies, and presents an opportunity for restaurants to innovate their menus.
02
Alcohol-Inspired Desserts
Creating desserts inspired by cocktails such as margaritas and wine sorbets offers a twist on classic treats, and allows for creativity in blending unexpected flavors.
03
Unique Packaging and Presentation
Using creative packaging and presentation for food items like cookies shaped like cigarettes and red wine hot chocolates with dessert toppings creates a memorable and Instagram-worthy experience for consumers.
Industry implications
What the Alcoholic Comforts trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Booze-infused foods and alcohol-inspired desserts provide opportunities for restaurants to innovate their menus and create unique dining experiences.
For
Packaging and Design
Unique packaging and presentation for food items such as cookies and red wine hot chocolates can help brands stand out and create a memorable experience for consumers.
For
Alcohol and Spirits
The trend of incorporating alcohol into food items presents an opportunity for spirits companies to collaborate with food brands and expand their reach into new markets.
Workshop question
How can you identify the sub-segments of your consumer demographic in order to cater to them more specifically?
Trend signals
Trend signals for Alcoholic Comforts
Trend score 3.2 out of 10, from popularity 53%, activity 37%, freshness 8%.
Popularity53%
Activity37%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Alcoholic Comforts trend
7 featured examples from Jul 23, 2015 to Jan 10, 2017CategoryLifestyle
Donut-Topped Boozy Cocoas
The Red Wine Hot Chocolates are Inspired by Outrageous Milkshakes
Opportunity for restaurants, cafes, and bars to create eye-catching and Instagram-worthy dessert drinks.
CategoryLifestyle
Candy Bacon Popcorn
This Candy Popcorn Snack Fuses Bacon, Bourbon and Caramel
Disruptive innovation opportunities in creating new and unique snack products with unconventional flavor combinations.
CategoryLifestyle
Booze-Infused Wing Menus
The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
Restaurants and bars in the food and beverage industry can capitalize on the trend by introducing unique flavor combinations and alcohol-infused items to attract new customers and…
CategoryLifestyle
Boozy Caramel Corn
This Homemade Champagne Caramel Popcorn is a Decadent and Sweet Snack
The food and beverage industry has the potential to explore new and innovative ways to incorporate alcoholic flavors into snacks and treats.
CategoryLifestyle
Berry Cabernet Ice Creams
This Wine Sorbet Recipe Takes Alcoholic Desserts to a New Level
The food and beverage industry can explore new product lines by developing and marketing wine-infused desserts like blackberry cabernet sorbet.
CategoryLifestyle
Margarita Pie Parfaits
The Sugar Hit's Passionfruit Recipe is a Cocktail-Inspired Layered Dessert
Opportunities for restaurants and catering services to offer unique dessert options.
CategoryLifestyle
Whiskey-Flavored Biscuits
Japan's 'Pocky' Chocolate Cookies Received a New Adult-Minded Variation
The food and beverage industry can explore the potential of creating unique and innovative alcohol-infused snacks.
