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Java Diversified

Coffee takes on unusual flavor profiles

Implications - Tea offerings over the past couple of years have evolved to be defined by a huge array of flavors, both conventional and unexpected. This flavor-focused push is extending now to coffee as well. The popularity of these unusually flavored items speaks to a consumer desire for experimentation in even the most mundane, everyday products.
Workshop Question - What is one way your brand can versitize your product, while remaining true to traditions?
Trend Themes
1. Unconventional Flavor Combinations - Consumers are showing a desire for experimentation in even the most mundane products such as coffee and innovative companies are responding by creating new flavor combinations.
2. Hybrid Food and Beverage Products - The rise of hybrid food and beverage products is creating interest in new flavor combinations and giving consumers previously unexplored options to choose from.
3. Infused Beverages - Infused beverages such as wine-infused coffee are emerging in popularity as a way of offering an innovative and unexpected experience to coffee and wine drinkers.
Industry Implications
1. Food and Beverage Industry - Innovation in unconventional flavor combinations and hybrid food and beverage products creates opportunities for food and beverage companies to stay relevant and on-trend.
2. Hospitality and Tourism Industry - Hotels, restaurants, and cafes can incorporate innovative and unexpected beverages such as infused coffee or basil iced coffee on their menus as a way of differentiating themselves from their competition.
3. Alcohol Industry - Infused beverages such as wine-infused coffee offer a new and exciting way to enjoy both coffee and wine and alcohol companies have an opportunity to capitalize on this trend by creating their own infused products.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
115,653 Total Clicks
Date Range:
Jul 15 — Feb 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Absinthe-Flavored Coffees
Absinthe-Flavored Coffees
This Weird Coffee Features Flavoring from the Hallucinogenic Spirit
This weird coffee boasts the same flavor as an alcohol that is infamous in different parts of the world—absinthe. Absinthe known all over the world as the alcohol that can conjure up... MORE
Mango Coffee Beverages
Mango Coffee Beverages
28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold
Knowing that many consumers are favoring the convenience of cold coffee drinks, 28 COFFEE launched a new type of beverage in an enticing toffee and mango coffee flavor. The ready-to-drink coffee... MORE
Wine-Infused Flavored Coffee Beans
Wine-Infused Flavored Coffee Beans
This Coffee is from Molinari Private Reserve and Peete's Coffee
Wine and coffee share the characteristic of having very strong culture behind them, so this wine-infused flavored coffee beans aim to create a merge of the two together. The coffee beans come as a... MORE
Burnt Cocktail Syrups
Burnt Cocktail Syrups
Tippleman's Syrup Burnt Sugar Simple Syrup has a Caramelized Taste
Bittermilk cocktail makers have dived into the world of bitters and simple syrups as of late with a brand entitled Tippleman’s. One of the syrups included in the line is an unconventional... MORE
Basil Iced Coffee Beverages
Basil Iced Coffee Beverages
This Unique Iced Coffee Flavor is Enhanced with a Fresh Herb
Mocha, cinnamon and vanilla are a few iced coffee flavors that are loved by those with a sweet tooth. But with the rise of food and beverage hybrids, there are a number of unusual flavor pairings... MORE
Green Tea-Infused Coffee
Green Tea-Infused Coffee
This Unique Coffee Blend Features Hints of Green Tea Flavor
Consumers never have to choose between coffee and green tea again, thanks to Green Alert’s unique coffee blend. The unusual drink was developed by Lucas Rayala after he began experimenting... MORE

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