Athletic Projection

Sports fans get an enriched experience with virtual reality tech

Implications - Given the increasing inaccessibility of experiencing professional sports in person, brands have begun employing virtual reality technology as a means to enhancing the spectator experience. Whether to show off the luxuries of a stadium's best seats or to provide an on-field perspective, such applications of virtual reality serve to create meaningful experiences between a brand and consumer while offering a feeling of customization that is not otherwise possible for those at home.
SCORE: 5.3
This Year and Mild Top 6 Examples: 4,217 Total Clicks Feb 14 - May 16
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DEMOGRAPHICS
VR-Powered Stadium Experiences - The Boston Red Sox VR Concept Transports Fans Behind the Scenes
SCORE: 7.2
This Year and Warm 971 Clicks Pub: May 17, 16
VR-Powered Stadium Experiences
The Boston Red Sox VR Concept Transports Fans Behind the Scenes
Boston Red Sox VR headsets were given to baseball fans at this year’s season opener event in an effort to make game day a more memorable and interactive experience. Stadium visitor were each... [More]
Virtual Soccer Stadium Visits - Manchester United 'Front Row' Brought Fans to the Field with Google+
SCORE: 5.1
Mild 995 Clicks Pub: Apr 26, 14
Virtual Soccer Stadium Visits
Manchester United 'Front Row' Brought Fans to the Field with Google+
The Manchester United ‘Front Row Story’ gave diehard fans all over the world to get as close to a real football game as they could from different countries. Since it’s a huge... [More]
VR Soccer Broadcasts - The Manchester City VR Broadcast Gives Fans a New Way to Enjoy Soccer Games
SCORE: 4.9
This Year and Mild 626 Clicks Pub: May 17, 16
VR Soccer Broadcasts
The Manchester City VR Broadcast Gives Fans a New Way to Enjoy Soccer Games
Sky Sports recently teamed up with the VR startup LiveLike to launch the Manchester City VR broadcast. With many sports teams looking for new ways to keep young fans engaged, this partnership... [More]
Virtual Rugby Training Experiences - Wear the Rose by O2 Lets Fans Play with Elite Rugby Players
SCORE: 3.8
Mild 1,044 Clicks Pub: Feb 7, 14
Virtual Rugby Training Experiences
Wear the Rose by O2 Lets Fans Play with Elite Rugby Players
O2’s ‘Wear the Rose’ gives rugby fans the chance to train alongside the best, England Rugby’s Elite Player Squad, in an immersive virtual environment, just by putting on an... [More]
Player-Connected Rugby Jerseys - This Smart Jersey Will Allow Fans to Feel the Exhaustion of Players
SCORE: 3.6
Mild 374 Clicks Pub: Jul 2, 15
Player-Connected Rugby Jerseys
This Smart Jersey Will Allow Fans to Feel the Exhaustion of Players
Wearable Experiments has collaborated with the Dutch Ladies 7’s rugby team, to produce a line of player-connected rugby jerseys. This piece of wearable sports technology is called the ‘NL... [More]
First-Person Soccer Videos - Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
SCORE: 3.1
Untested 207 Clicks Pub: Jul 29, 15
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
In order to celebrate the release of the new Hypervenom II shoe, Nike is making note of the occasion with one of the first interactive virtual reality videos on YouTube. The film dives into the &#... [More]
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