Fortified Energy

Iced energy beverages address consumer concerns for extra vitality

Implications - With a world moving at hyper-speed, the energy found in a traditional cup of coffee is no longer enough to satiate many consumers. Instead of drinking more coffee, these consumers are switching to iced coffee fortified with natural, energy-boosting ingredients for long-term results. Hybrid beverages will continue to succeed within this cult of convenience, as consumers increasingly gravitate toward single products that satisfy multiple needs.
SCORE: 3.8
Mild Top 4 Examples: 4,371 Total Clicks May 15 - Sep 15
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Consumer Insight Topics: LifestyleDrinkingSocial Good
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SCORE: 6
Hot 2,352 Clicks Pub: Sep 16, 15
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SCORE: 3.1
Mild 352 Clicks Pub: Aug 22, 15
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SCORE: 2.8
Mild 512 Clicks Pub: Sep 21, 15
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SCORE: 3
Untested 1,155 Clicks Pub: May 5, 15
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