Mainstream brands satisfy a desire for sweetened forms of protein
Implications - In recent years, health-conscious consumers have shown an interest in protein, a dietary component that has evolved from sports staple to all-around necessity. As a result, a surge of protein-packed chocolate goods have emerged both in the form of DIY recipes and packaged products. This combination works to satisfy both the search for wellness and the desire for familiarity, whilst simultaneously masking the protein taste with confectionery flavors.
Trend Themes
1. Healthy Desserts - Consumers are looking for ways to indulge in desserts without feeling guilty about unhealthy food choices. Protein-packed desserts are gaining popularity by satisfying both the search for wellness and the desire for familiarity.
2. Protein Supplements - As consumers seek healthier and more active lifestyles, protein supplements, including whey protein isolate, are becoming more popular among those who want to ensure their body is getting all the vitamins and minerals it needs.
3. Functional Food - Functional food aims to maximize health benefits, by providing essential nutrients and high protein content without giving up desirable taste.
Industry Implications
1. Food Industry - Food companies, both established brands and emerging ones, can take advantage of the trend for manufacturing high protein treats that cater to the health-conscious consumer.
2. Fitness Industry - The increasing interest in protein supplements reflects the significance placed on building and repairing muscles by those who aim to achieve a healthy body and who commit to regular exercise.
3. Ice Cream Industry - The healthy food trend does not exempt even the most indulgent treat, as the ice cream industry changes the formula and produces healthier ice creams and frozen desserts.
