Experiential Finance

Finance companies engage and educate consumers with in-person services

Implications - While mobile applications make money management and financial literacy more convenient, they are not always interesting. In effort to make the finance sector more exciting and intimate, several ventures that promote hands-on learning or methods of investing have emerged. This shift speaks to the experiential nature of consumer culture as of late, and the desire to feel collaborated with and considered, as opposed to "serviced" or sold to.
SCORE: 4.5
Mild Top 4 Examples: 7,019 Total Clicks Jan 15 - Sep 15
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Consumer Insight Topics: LifestyleFoodDrinking
Millennial Financial Literacy Cafes - You Can Get Financial Advice Services Over Coffee and Wine
SCORE: 5.9
Warm 3,841 Clicks Pub: Jan 30, 15
Millennial Financial Literacy Cafes
You Can Get Financial Advice Services Over Coffee and Wine
The Society of Grownups offers financial advice services specifically targeted towards millennials. The ‘Masters Program for Adulthood’ was developed by insurance company MassMutual... [More]
Restaurant Crowdfunding Sites - The Equity Crowdfunding Platform Turns Customers Into Investors
SCORE: 5.4
Warm 2,415 Clicks Pub: Apr 8, 15
Restaurant Crowdfunding Sites
The Equity Crowdfunding Platform Turns Customers Into Investors
This equity crowdfunding platform is specifically for restaurants, so future customers can become capital-raising investors. Equity Eats also lets locals participate in the development of their... [More]
Financial Literacy Education - The Bank of America and Khan Academy Will Teach Better Money Habits
SCORE: 3.1
Mild 324 Clicks Pub: Jun 26, 15
Financial Literacy Education
The Bank of America and Khan Academy Will Teach Better Money Habits
In an effort to teach people to manage their money better, the Bank of America is partnering up with Khan Academy to offer financial literacy education. The partnership between the financial... [More]
Finance-Themed Cafes - This Pop-Up Restaurant is Specifically Designed for Accountants
SCORE: 2.8
Untested 439 Clicks Pub: Sep 3, 15
Finance-Themed Cafes
This Pop-Up Restaurant is Specifically Designed for Accountants
‘ASSET’ is a new pop-up restaurant that is specifically designed for accountants. While finance and dining may seem like an unlikely combination, this quirky restaurant manages to use... [More]
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