Exhibitionist Couture

Upscale fashion markets exaggerate looks in a turn away from functionality

Implications - Upscale fashion labels are marketing luxurious clothing through captivating exhibitionist-style presentations. Exaggerated approaches to apparel point to a broad rejection of pure functionality. Instead, the aesthetic sphere is adopting a passion for over-the-top productions, attracting a wider audience to the world of high-end fashion, tying into the general democratization of luxury.
SCORE: 6.3
Hot Top 4 Examples: 26,328 Total Clicks Jul 15 - Sep 15
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Consumer Insight Topics: TechArt & DesignFashionDesign
Bejeweled Runway Masks - The Givenchy’s Spring Runway Show Featured Romantic Lace Masks
SCORE: 7.3
Viral 10,541 Clicks Pub: Sep 16, 15
Bejeweled Runway Masks
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SCORE: 7
V. Hot 7,131 Clicks Pub: Jul 6, 15
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SCORE: 5.5
Hot 6,615 Clicks Pub: Sep 14, 15
Exaggerated Collaborative Fashion
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SCORE: 5.1
Warm 2,041 Clicks Pub: Sep 16, 15
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