Branded Borrowing

Brands compete with the share economy by adopting a try-before-you-buy ethos

Implications - In an effort to keep up with rental culture and the peer-to-peer economy, bigger brands and retailers have begun lending consumers products. By allowing consumers the opportunity to borrow or sample items before they purchase them, brands are sending a strong message of confidence in their product. The try-before-you-buy system ultimately strives to achieve customer satisfaction, without the expectation of purchase.
SCORE: 6.1
Warm Top 4 Examples: 7,120 Total Clicks Apr 14 - Sep 15
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DEMOGRAPHICS
Experimental Fashion Libraries - The Lena Fashion Library Allows Members to Borrow its Clothing
SCORE: 6.5
Hot 3,455 Clicks Pub: May 14, 15
Experimental Fashion Libraries
The Lena Fashion Library Allows Members to Borrow its Clothing
Instead of lending books, Amsterdam’s new Lena fashion library allows its members to borrow clothes from its extensive collection of designer apparel. With unlimited access to high quality... [More]
Virtual Scarf Modeling Apps - The Emilio Pucci Scarfie App Lets You Try on Designer Scarves
SCORE: 6.2
Warm 1,975 Clicks Pub: Apr 22, 14
Virtual Scarf Modeling Apps
The Emilio Pucci Scarfie App Lets You Try on Designer Scarves
Emilio Pucci Scarfie is the first app ever to be released by the fashion label, capitalizing on the popularity of selfies to show off its scarves. The app works like a virtual dressing room where... [More]
Fashion Trial Platforms - The Plugin 'Try' Lets Customers Try On Clothes from Home
SCORE: 5.2
Mild 1,085 Clicks Pub: Sep 2, 15
Fashion Trial Platforms
The Plugin 'Try' Lets Customers Try On Clothes from Home
Online shopping from home has its disadvantages, because customers are unable to try on clothes. A Google plugin called ‘Try’ is attempting to fix this situation by providing a service... [More]
Denim-Lending Shops - After a '1 Night Stand' American Eagle Lets Consumers Keep or Return Jeans
SCORE: 5.3
Mild 605 Clicks Pub: Sep 10, 15
Denim-Lending Shops
After a '1 Night Stand' American Eagle Lets Consumers Keep or Return Jeans
American Eagle recently launched the ‘1 Night Stand’ pop-up shop in London, which featured a return policy of a different kind. The policy is outlined at the front of the shop, stating... [More]
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