Category
World
Layered Getaways
Trend cluster
Category
Adaptive
Entertainment
Personalized entertainment aims to highlight a brand's intuitiveness.
2.9
Trend score
Trend
What is the Adaptive Entertainment trend?
Adaptive Entertainment: Innovative products and services that aim to position a brand as adaptive and intuitive provide a customized experience guided by a customer's preferences. Such personalized entertainment efforts delight consumers looking for intuitive sources of entertainment so they may focus their energy on other, more urgent tasks.
Trend themes
Themes within the Adaptive Entertainment trend
Three behaviours holding the trend together01
Personalized Entertainment
Brands are offering a customized experience guided by customer preferences, using tools such as Facebook Connect and tailored computer-generated playlists.
02
Adaptive Branding
Innovative products and services that aim to position a brand as adaptive and intuitive provide a customized experience guided by a customer's preferences.
03
Robot Tutoring
Robot tutors provide a revolutionary way for teachers to personalize their lessons and ensure that no child falls behind.
Industry implications
What the Adaptive Entertainment trend means for industry
Where the trend changes the playbookFor
Travel
Customized products, such as TAM Airlines' Ownboard Magazines, delight consumers looking for intuitive sources of entertainment while travelling.
For
Music Subscription
Spotify's Discover Weekly feature curated by a user's listening history aims to make it easier to discover new music.
For
Education Technology
Robot tutors like Knewton are designed to supplement school lessons by providing personalized instruction and could disrupt the traditional models of education.
Workshop question
How can your brand better anticipate your consumers' needs? How can you utilize technology in the process?
Trend signals
Trend signals for Adaptive Entertainment
Trend score 2.9 out of 10, from popularity 53%, activity 25%, freshness 8%.
Popularity53%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Adaptive Entertainment trend
5 featured examples from Jun 9 to Sep 4, 2015CategoryMarketing
Personalized Deodorant Commercials
This Axe Brazil Ad Changes Its Plot Based on User's Interests
Opportunity to develop innovative personalized advertising strategies that engage consumers on a deeper level.
CategoryTech
Personalized Playlist Apps
This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To
Music streaming services can personalize playlists and harness data to enhance user experience and engagement.
CategoryTech
Personalized Tutor Apps
This Robot Tutor is Designed to Help Children Learn at Their Own Pace
The EdTech industry can benefit from developing similar personalized tutor apps, creating innovative solutions for enhancing education and improving student outcomes.
CategoryArt & Design
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
Airlines can implement personalized inflight magazines to enhance the passenger experience and differentiate themselves from competitors.
CategoryTech
Customized Music Playlists
Spotify's 'Discover Weekly' Generates Custom Compilations for Users
The music streaming industry can leverage algorithmic curation to provide personalized playlists and recommendations for users.
