Adaptive Entertainment

Personalized entertainment aims to highlight a brand's intuitiveness

Implications - Innovative products and services that aim to position a brand as adaptive and intuitive provide a customized experience guided by a customer's preferences. Such personalized entertainment efforts delight consumers looking for intuitive sources of entertainment so they may focus their energy on other, more urgent tasks.
SCORE: 3.7
Mild Top 5 Examples: 2,059 Total Clicks Jun 15 - Sep 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureTechMultimediaMarketing
Personalized Deodorant Commercials - This Axe Brazil Ad Changes Its Plot Based on User's Interests
SCORE: 5.5
Mild 519 Clicks Pub: Sep 3, 15
Personalized Deodorant Commercials
This Axe Brazil Ad Changes Its Plot Based on User's Interests
The Romeo Reboot campaign for Axe Brazil is a mesmerizing commercial that personalizes the ad based on a user’s interests. The ‘Romeo and Juliet’-inspired video has an impressive... [More]
Personalized Playlist Apps - This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To
SCORE: 4.3
Mild 301 Clicks Pub: Sep 3, 15
Personalized Playlist Apps
This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To
Spotify partnered with Withings to create the unique ‘Aura Connected Alarm Clock,’ an app that creates a personalized playlist for each user. The idea for this app is to allow users to... [More]
Personalized Tutor Apps - This Robot Tutor is Designed to Help Children Learn at Their Own Pace
SCORE: 3.7
Untested 459 Clicks Pub: Aug 29, 15
Personalized Tutor Apps
This Robot Tutor is Designed to Help Children Learn at Their Own Pace
‘Knewton’ has designed a robot tutor that provides children with personalized lessons. In the classroom setting, it can be difficult to ensure every child is learning at the same pace.... [More]
Personalized Inflight Magazines - TAM Airlines Created Customized Reading Material for Travelers
SCORE: 3.2
Untested 484 Clicks Pub: Jun 9, 15
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
Inflight magazines are typically only flipped through in order to kill time and boredom in an aircraft. But TAM Airlines sought to engage its passengers in a new way with completely customized ‘... [More]
Customized Music Playlists - Spotify's 'Discover Weekly' Generates Custom Compilations for Users
SCORE: 1.7
Untested 296 Clicks Pub: Jul 22, 15
Customized Music Playlists
Spotify's 'Discover Weekly' Generates Custom Compilations for Users
Now that there are some big players in the music subscription industry, Spotify is continuing to improve its service with a new feature called ‘Discover Weekly.’ What this means is... [More]
Quantcast