Regional Resonation

Big brands develop campaigns and services that resonate locally

Implications - In an effort to capitalize on the push toward local products and services, large brands are engaging in hyper-local campaigns and services. Expanding outside of merely appealing to local consumers' interests, such hyper-local targeting positions the brand as being in touch with shifting customer expectations and region-specific traditions and norms.
SCORE: 6.1
This Year and Warm Top 6 Examples: 10,241 Total Clicks May 14 - Jun 16
Popularity
Activity
Freshness
DEMOGRAPHICS
City-Customized Alcoholic Drinks - Our/Vodka Allows Locals to Give It Their Own Hometown Character
SCORE: 6.3
Hot 2,172 Clicks Pub: May 22, 14
City-Customized Alcoholic Drinks
Our/Vodka Allows Locals to Give It Their Own Hometown Character
People often exhibit a deep pride not only for their country, but the city they are raised in and Our/Vodka acknowledges this deep connection by allowing locals to tweak the recipe, giving it their... [More]
Localized Fitness Campaigns - The Nike Toronto Billboards Specifically Target Female Runners
SCORE: 6
Warm 2,463 Clicks Pub: May 6, 15
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
As Nike Toronto gears up for the highly anticipated Women’s 15k Race in June, a clever billboard campaign has been created for the city to encourage women to train even harder this spring... [More]
Fast Food Bike Carriers - 'McBike' is a Carryout Container Designed to Hook onto Handlebars
SCORE: 5.9
Warm 4,283 Clicks Pub: Jun 19, 15
Fast Food Bike Carriers
'McBike' is a Carryout Container Designed to Hook onto Handlebars
McBike is a food container from McDonald’s that is designed specifically to fit onto bicycle handlebars. Each box contains a complete McDonald’s meal including a burger, fries and a... [More]
Mosquito-Killing Billboards - This Outdoor Billboard is Equipped with Panels to Kill Zika Mosquitoes
SCORE: 6.1
Warm 546 Clicks Pub: Apr 20, 16
Mosquito-Killing Billboards
This Outdoor Billboard is Equipped with Panels to Kill Zika Mosquitoes
It might seem strange that Brazilian advertising agencies NBS and Posterscope teamed up to create an outdoor billboard that mimics the essence of human sweat and breath. While these are true traits... [More]
Temperature-Sensitive Billboards - This Coca-Cola Billboard Adapts in Response to Local Weather
SCORE: 6
This Year and Mild 631 Clicks Pub: Jun 18, 16
Temperature-Sensitive Billboards
This Coca-Cola Billboard Adapts in Response to Local Weather
This creative Coca-Cola billboard was created to catch the eyes of people who are out and about during the summer months. The billboard features a small panel that displays the current temperature,... [More]
Sports Spectator Beds - ibis Hotels' 'SweetBed' Provides a View of Brighton's Big Screen
SCORE: 3.3
This Year and Mild 146 Clicks Pub: Jun 6, 16
Sports Spectator Beds
ibis Hotels' 'SweetBed' Provides a View of Brighton's Big Screen
ibis Hotels is launching a new VIP experience targeted at those who will be watching UEFA Euro 2016. Rather than staying home or venturing to a bar to watch one of the matches, fans now have the... [More]
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