Gamified Upgrade

Waiting is transformed when consumers are given game-driven incentives

Implications - Innovative gaming apps serve to revolutionize services for which individuals must wait by injecting the experience with a gamified element often linked to real-time rewards such as line-skipping. Whether through augmented technology or addictive flash games, such activities provide consumers with the chance to win an upgrade while adding value to what might otherwise be an unpleasant experience.
SCORE: 6.2
This Quarter and Mild Top 6 Examples: 4,632 Total Clicks Jan 15 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Sci-Fi Supermarket Displays - Carrefour Challenges Star Wars Fans to 'Shop with the Force'
SCORE: 6.2
Warm 1,502 Clicks Pub: Dec 22, 15
Sci-Fi Supermarket Displays
Carrefour Challenges Star Wars Fans to 'Shop with the Force'
In acknowledgement of the opening weekend of Star Wars episode VII, Carrefour created a unique way for consumers and fans of the franchise to ‘Shop with the Force.’ Rather than simply... [More]
Pop-Up Poker Restaurants - This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
SCORE: 4.9
Mild 1,851 Clicks Pub: Jan 15, 15
Pop-Up Poker Restaurants
This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
The All-In Kitchen in Hackney, London is a unique pop-up where diners can pay for their meal with a game of poker if they’re feeling lucky. Established by Pokerstars and the Jones & Sons... [More]
Gamified Waiting Room Apps - NEMO Makes Waiting in a Hospital or Dentist's Office Interactive
SCORE: 4.8
This Quarter and Mild 286 Clicks Pub: Nov 21, 16
Gamified Waiting Room Apps
NEMO Makes Waiting in a Hospital or Dentist's Office Interactive
NEMO is a waiting room app concept that transforms a mundane and boring activity into something that is fun and interactive. The gamified platform was conceived by Martin Schurdak, a designer based... [More]
Synchronized Queue Entertainment - Liseberg Amusement Park Has Gamified a Roller Coaster Line
SCORE: 5
Mild 176 Clicks Pub: Sep 3, 15
Synchronized Queue Entertainment
Liseberg Amusement Park Has Gamified a Roller Coaster Line
In addition to being the longest and fastest roller coaster in Scandinavia, the Helix at Liseberg Amusement Park in Sweden features a highly innovative means to skipping the long wait times. The... [More]
Charitable Queue-Jumping Apps - This App Allows Charitable Patrons to Skip the Line at Restaurants
SCORE: 4.1
Untested 177 Clicks Pub: Jul 21, 15
Charitable Queue-Jumping Apps
This App Allows Charitable Patrons to Skip the Line at Restaurants
‘CharityWait’ is a new dining app that allows charitable patrons to jump the queue by making a donation to a restaurant’s chosen charity. The app not only helps diners get their... [More]
Travel Upgrade Games - Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
SCORE: 3.3
Untested 640 Clicks Pub: Jan 29, 15
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
In order to introduce its new cabins in Asia, Air France set up a unique airline marketing stunt at the boarding gates, which would pit travelers against one another for a chance to earn themselves... [More]
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