Socialized Fashion

Fashion brands partner with social media companies for educational marketing

Implications - In response to e-commerce, social media and the rise of mobile, the fashion industry has developed apps and programs for online shopping. Taking this growing interest in technology a step further, fashion brands have also begun forming strategic partnerships with social media platforms as a way to raise brand awareness. This marks a move from using apps and social media as a way of simply moving product, to instead using them as a way of creating ongoing relationships with tech-savvy consumers.
SCORE: 4.6
Mild Top 6 Examples: 6,335 Total Clicks Jul 14 - Sep 15
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DEMOGRAPHICS
Fashion Messaging Campaigns - Burberry's Luxury Fashion Campaign Makes Use of WeChat
SCORE: 5.6
Warm 1,452 Clicks Pub: Aug 13, 14
Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
As part of one of its latest luxury fashion campaigns, Burberry partnered up with WeChat, one of China’s most popular messaging services to make the journey to its runway show more interactive... [More]
Livestreaming Fashion Channels - H&M Canada Takes to Periscope for Fashion Brand Marketing
SCORE: 5.4
Mild 1,134 Clicks Pub: May 22, 15
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
Whether it’s embracing a bold new look or technology, people with an interest in fashion are known to be some of the most eager early adopters—so it is fitting that H&M Canada is using... [More]
Matchmaking Shoe Apps - The SoSho Footwear App is Like Tinder for Shoes
SCORE: 5
Mild 1,347 Clicks Pub: Jul 22, 14
Matchmaking Shoe Apps
The SoSho Footwear App is Like Tinder for Shoes
If you want a simple way to find your next favorite pair of high heels, the SoSho shoe app is ideal for you. Now you can quickly swipe through hundreds of pairs of shoes daily to find your perfect... [More]
Livestreaming Fashion Apps - Japan's LINE App Features Exclusive Burberry Fashion Content
SCORE: 4.5
Mild 1,075 Clicks Pub: Feb 9, 15
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
In partnership with Japanese social messaging platform LINE, exclusive content from Burberry fashion will now be shared with users. LINE app users will be able to livestream views from the London... [More]
Transparency-Encouraging Marketing - Everlane's Brand Ambassadors Instagram Interacts with Customers
SCORE: 2.4
Untested 1,215 Clicks Pub: Apr 22, 15
Transparency-Encouraging Marketing
Everlane's Brand Ambassadors Instagram Interacts with Customers
In the name of radical transparency, online clothing retailer Everlane just launched a brand ambassadors program. The inaugural class will promote the brand using non-traditional methods—such... [More]
Couture Music Channels - Burberry's Apple Music Channel Fuses Fashion and Technology
SCORE: 2.8
Untested 112 Clicks Pub: Sep 15, 15
Couture Music Channels
Burberry's Apple Music Channel Fuses Fashion and Technology
When Apple revealed its collaboration with Hermès for a smartwatch strap at its Apple keynote event, this set the tone for more high-fashion and technology fusions to come. Now, British luxury... [More]
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