Fashion brands partner with social media companies for educational marketing
Implications - In response to e-commerce, social media and the rise of mobile, the fashion industry has developed apps and programs for online shopping. Taking this growing interest in technology a step further, fashion brands have also begun forming strategic partnerships with social media platforms as a way to raise brand awareness. This marks a move from using apps and social media as a way of simply moving product, to instead using them as a way of creating ongoing relationships with tech-savvy consumers.
Trend Themes
1. Social Media Partnerships - Fashion brands are forming strategic partnerships with social media platforms to raise brand awareness, creating ongoing relationships with tech-savvy consumers.
2. Interactive Marketing Campaigns - Fashion brands are partnering with messaging services and other platforms to create personalized and interactive experiences for customers, encouraging brand engagement and loyalty.
3. New Social Media Channels - Fashion brands are embracing new social media platforms such as Periscope and Apple Music to engage with consumers, provide exclusive content, and showcase upcoming product launches.
Industry Implications
1. Retail Industry - The retail industry can benefit from forming strategic partnerships with social media platforms, creating personalized experiences for customers and increasing brand awareness.
2. Technology Industry - The technology industry can offer new, innovative social media platforms for fashion brands to engage with consumers and provide exclusive content, creating new marketing opportunities.
3. Entertainment Industry - The entertainment industry can partner with fashion brands to create interactive experiences for customers, such as livestreaming fashion shows and creating curated playlists on music services.
6 Featured, 53 Examples:
186,753 Total Clicks
Date Range:
Jul 14 — Sep 15
Trending:
Mild
Consumer Insight Topics:
