Category
Tech
Modular Capture
Trend cluster
Category
Automated
Finance
Consumers turn to automated forms of money management to curb stress.
2.8
Trend score
What's Happening
What is the Automated Finance trend?
Automated Finance: Though people are becoming more conscious and independent with their money, they continue to find financial management stressful and time-consuming. As a result, devices and apps that include automation have emerged onto the market. The ability to automate routine financial tasks points towards the growing trend of convenience, as well as technology as the streamlining solution.
Evidence
Examples of the Automated Finance trend
CategoryTech
Swipe-Authentication Systems
Capital One Eliminates Security Questions with a New Mobile Sign-in
Mobile banking may invest in and adopt swipe and biometric authentication systems to improve security measures.
CategoryTech
Money-Saving Apps
TD Bank's Partnership With Moven is Resulting In a Behavior-Changing TD App
The partnership between TD Bank and Moven is an example of how traditional banking institutions are partnering with fintech startups to offer innovative mobile banking services to…
CategoryTech
AI Saving Apps
This Artificially Intelligent Saving and Investment App Helps You Manage Money
Fintech companies can leverage AI-powered saving and investment apps to provide an easy-to-use and comprehensive personal finance solution for their customers.
CategoryTech
Monetary Advice Texting Platforms
NextGenVest's Financial Aid Service Helps Students Navigate Debt
The NextGenVest app and online financial literacy course demonstrate how technology can be used to enhance education and support students in managing their finances.
Workshop question
How can you leverage automation to help make it easier for customers to connect with your brand?
Trend themes
Themes within the Automated Finance trend
Three behaviours holding the trend together01
Automated Financial Management
The trend of automation in routine financial tasks points to growing demand of convenience and technology as the streamlining solution.
02
Biometric Authentication Systems
Authentication systems that only require swipe or finger-sliding pattern remove the need for typing passwords or personal security questions.
03
AI-Assisted Financial Advice
Financial advice platforms that utilize AI enable personalized management of money matters with voice-activated programs and smartphone-compatible apps.
Industry implications
What the Automated Finance trend means for industry
Where the trend changes the playbookFor
Finance
The finance industry could leverage automation, biometric systems, and AI-assisted advice platforms to improve customer experience, reduce operational costs, and optimize financial planning and management.
For
Technology
The technology industry could develop and market innovative solutions in the areas of automation, biometric systems, and AI-assisted advice platforms to cater to the growing demand for convenience and optimize workflow efficiency across different sectors.
For
Education
The education industry could utilize AI-assisted platforms like NextGenVest's College Money Mentor to improve financial literacy among students, offer personalized financial advice, and prevent student debt and dropout rates.
Trend signals
Trend signals for Automated Finance
Trend score 2.8 out of 10, from popularity 40%, activity 37%, freshness 8%.
Popularity40%
Activity37%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
