The 'Halo Top' Healthy Desserts Use Gilded Lids to Resemble Angel Halos

By: Ady Floyd - Oct 8, 2015
References: halotop & thedieline
The tasty and incredibly healthy ice cream company called 'Halo Top' uses golden lids for each pint -- a detail that aims to resemble a real angel halo. The idea is to make the consumer feel like they are eating a calorie-loaded treat while reminding them that each pint is actually a low-calorie, high-protein and low-sugar option.

Halo Top packages reflect the brand's name -- a clever pun -- and boast vibrant graphics and signage. The brand also uses the slogan "save the bowl -- you’re going to want the whole pint." This slogan suggests that consumers with a sweet tooth will enjoy Halo Top's dessert range without the guilt that they would normally feel when consuming a caloric snack.

With various flavors ranging from birthday cake to chocolate mocha chip, this ideal dessert encourages consumers to dig in.