The connoisseur consumer welcomes the challenge of at-home cold brewing
Implications - The early adopters of cold brewed coffee have graduated from purchasing to making their own brew at home. In fact, the connoisseur consumer is determined to replicate every artisanal method of brewing at home, viewing every variation as a challenge. Ready-made and pre-packaged forms of cold coffee will have to learn to compete with a growing culture of food and beverage education, as well as DIY.
Workshop Question - Could you package and sell you your product to consumers for an at-home experience? Alternatively, if your product is used at home, could you present your product in a retail or out-of-home space? How?
Trend Themes
1. DIY Food and Beverage - The trend of at-home cold brewing is part of a larger movement towards DIY food and beverage, where consumers take pride in being able to replicate artisanal methods in their own kitchens.
2. Cold Brew Home Systems - The emergence of home cold brew systems signifies a trend towards simplicity, ease, and convenience in coffee brewing.
3. Design-aesthetic Focus - Many cold brew systems like the Yama Cold Brewer project a sophisticated aesthetic, suggesting a trend towards creating an elevated brewing experience both functionally and visually.
Industry Implications
1. Food and Beverage - As beverage connoisseurs trend towards DIY methods, the food and beverage industry must find ways to capitalize on a demand for high-quality, artisanal coffee products that can be enjoyed at home.
2. Home Appliance - As the emergence of home cold brew systems increase, a gap in the home appliance industry exists for products that emphasize easy and convenient brewing methods for consumers.
3. Design - Consumers are increasingly placing value in a sophisticated and aesthetically curated coffee brewing experience, providing the design industry with a disruptive opportunity to create modern and elevated products for coffee connoisseurs.
