Feminist Commodity

Product offerings are branded with a dose of feminist thought

Implications - In an effort to position themselves as allies to the feminist movement, many brands are beginning to create limited-edition offerings that serve to highlight a genuine interest around the issue of female empowerment. Particularly relevant when marketing to millennials, such campaigns make it clear that brands are just as engaged in demonstrating good politics as they are in developing quality products.
SCORE: 5.5
Warm Top 4 Examples: 10,338 Total Clicks Mar 15 - Sep 15
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Feminist Advocacy Menswear - The Fall Fashion Line from Acne Studios Displays Bold Feminist Quotes
SCORE: 6.2
Hot 3,412 Clicks Pub: Aug 17, 15
Feminist Advocacy Menswear
The Fall Fashion Line from Acne Studios Displays Bold Feminist Quotes
Acne Studios’ Fall 2015 menswear clothing line is set to feature multiple items adorned with feminist quotes. Designer Jonny Johansson created the line to embody the traditionally male-oriented... [More]
Feminist Ice Creams - Amanda McCall Creates Unique Ben & Jerry's Flavor Centering on Inspiring Women
SCORE: 5
Warm 2,879 Clicks Pub: Apr 4, 15
Feminist Ice Creams
Amanda McCall Creates Unique Ben & Jerry's Flavor Centering on Inspiring Women
Although it might seem as though Ben & Jerry’s has created a line of feminist ice creams, it’s actually a creative and clever concept by writer Amanda McCall. She imagines what... [More]
Feminist Candy Packaging - This Fruene Chocolate Box Branding Highlights Inspiring Women in History
SCORE: 5.1
Mild 2,956 Clicks Pub: Apr 23, 15
Feminist Candy Packaging
This Fruene Chocolate Box Branding Highlights Inspiring Women in History
This Fruene Chocolate box branding celebrates inspiring women in history. The packaging is conceived by Tank Design Tromso, a Norwegian creative studio that drew inspiration from the Freune name,... [More]
Experimental Feminist Beers - Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
SCORE: 4.7
Mild 1,091 Clicks Pub: Mar 25, 15
Experimental Feminist Beers
Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
Cerveja Feminista is a Brazilian beer conceived as a catalyst to launch a conversation on the sexist climate in the advertising industry. Given the nature of the average bikini-clad beer commercial,... [More]
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