The Ben & Jerry's City Churned Campaign Crowdsources Locals

By: Meghan Young - Published: Jun 10, 2013 • References: citychurned.benjerry & psfk
The Ben & Jerry's City Churned ad campaign is getting personal. Inspired by the fact that every city tends to be known for something, and the locals being proud of that something, it is allowing people to vote on what flavor should represent their hometown. Kicking off in five markets: Washington, D.C., San Francisco, New York, Portland and Seattle, it goes to the fans to crowdsource these ingredients.

Each of the five cities will have its own Ben & Jerry's City Churned microsite that will track real-time votes from the motions and residents. To ensure that the designated flavor stays true to its city of origin, Ben & Jerry’s is partnering with local businesses to source the ingredients including Route 11 Chips, Spoonable Caramel, TCHO Chocolate, Kika’s Treats, Rogue Ales, Portland Roasting Coffee, Theo Chocolates and Caffé Vita. Stats for Metropolitan-Themed Ice Cream Trending: Older & Average
Research: 2,666 clicks in 154 w
Interest: 1.4 minutes
Concept: Ben & Jerry's City Churned
Related: 36 examples / 28 photos
Segment: Neutral, 12-55+
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