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Score: 7.2
This Quarter and Warm Top 4 Examples: 3,507 Total Clicks Date Range: Jun 14 - Jun 15
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Political campaigning turns to social media platforms for youthful appeal
Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 3,209 Total Clicks Date Range: Jun 13 - Jun 15
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Creatives produce illustrated takes on American political figures
Implications - Cartoonish depictions of famous figures are blurring the lines between politics and art. Depictions of this kind touch on satirical themes tied to American pride and nationalism. By providing an artistic outlet for these governmental topics, these creations help develop a more expressive political culture. [More]
Score: 5.9
Warm Top 4 Examples: 63,832 Total Clicks Date Range: May 10 - Jul 13
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Internet users turn to memes in order to better relate to serious issues
Implications - The pervasiveness of memes is undeniably on the rise, but consumers, particularly young people who are active online, are responding more strongly to content that diffuses serious issues using humor. Highly sharable, and creating a way to more comfortably discuss sensitive topics, these pieces serve to comment on serious issues in a less controversial way. [More]
Score: 5.4
Warm Top 4 Examples: 40,533 Total Clicks Date Range: Nov 12 - May 13
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Leader distrust and political parody is expressed through mockery
Implications - Political parody has existed for as long as government systems have been in place. This concept is married with the dark, ruthless style of humor on the Internet in political schadenfreude. Distrust for political figureheads is seen communicated in a more mocking tone, allowing skeptical consumers to indulge in the idea of bringing powerful figures down to a level lower than their own. [More]
Score: 4.8
Warm Top 4 Examples: 17,122 Total Clicks Date Range: May 10 - Apr 13
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Digital vigilantism takes on political and special interest adgendas
Implications - Hacktivism is a new form of protest that while non-violent, is extremely powerful. Groups such as Anonymous are one example of the power online hackers can wield, but brands are now also using hacktivism to their advantage. Dove is just one example, having recently created a fake application for Photoshop that was planted on the web. [More]
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Score: 5.3
Warm Top 4 Examples: 101,326 Total Clicks Date Range: Jul 10 - Jan 11
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Severe historical figures become modern pop culture comedians
Implications - Humor today is much more crude and shocking than it used to be. One way to get a few laughs is by decreasing the seriousness of often serious subjects, such as historical figures and occurrences that would normally offend an older generation. Parodied and played with, these historical motifs signify a shift in pop culture and preferred comedy, which is skewing more and more toward playful flippancy. [More]
Score: 5.8
Hot Top 4 Examples: 127,987 Total Clicks Date Range: Mar 10 - Jan 11
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Religious references push the buttons of consumer shock
Implications - When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue. [More]
Score: 4.1
Mild Top 4 Examples: 38,757 Total Clicks Date Range: Aug 09 - Jan 10
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Patriotic symbols urge consumers to buy by evoking feelings of nationalism
Implications - Flags and other nationalistic themes garner societal patriotism, and are appearing more frequently in the advertising and packaging of day-to-day products, from shoes to liquor. Patriotic colors and symbols may appeal to consumers' senses of pride and unity during times of economic or social instability. [More]
Score: 3.7
Warm Top 4 Examples: 17,043 Total Clicks Date Range: Mar 08 - Aug 08
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Turning politics into comedy
Implications - After decades of apathy, younger generations are finally developing an interest in politics - largely fueled by the presence of the candidates on the internet. Viral videos are significant drivers of this phenomenon, and often feature slightly offensive comedic remixes or beat boxing. [More]
Score: 4.3
Warm Top 4 Examples: 22,565 Total Clicks Date Range: Apr 08 - Aug 08
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The global public and media attention on political candidates
Implications - The global fame attained by US president-elect Barack Obama in 2008 was not hindered by any linguistic or cultural boundaries, indicating his status as a global celebrity. Political Celebrity is bolstered by viral online videos, parodies, and content created by candidate backers. [More]