DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Political Category List Full Index
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Political Schadenfreude Hacktivism Downplayed Serious Blasphemous Branding Pridevertising Political Remixing |
Political Celebrity Fun with Terror 1700 Total PRO Trends™ |
| Score:
7 | This Month and Warm
Top 6 Examples:
Date Range:
14,707 Total Clicks Nov 12 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Political Schadenfreude
Leader distrust and political parody is expressed through mockeryImplications - Political parody has existed for as long as government systems have been in place. This concept is married with the dark, ruthless style of humor on the Internet in political schadenfreude. Distrust for political figureheads is seen communicated in a more mocking tone, allowing skeptical consumers to indulge in the idea of bringing powerful figures down to a level lower than their own. [More]
 Flipping-Off Leader Ads |
 Naughty Political Portraits |
 Presidential Villain Parody Toys |
 Comic-Styled Political Parodies |
 Political Dubstep Commercials |
 Politician Mocking Condiments |
Filed in: Pop Culture Leaders Internet Political Humor
| Score:
6.4 | This Quarter and Mild
Top 5 Examples:
Date Range:
13,299 Total Clicks May 10 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Hacktivism
Digital vigilantism takes on political and special interest adgendasImplications - Hacktivism is a new form of protest that while non-violent, is extremely powerful. Groups such as Anonymous are one example of the power online hackers can wield, but brands are now also using hacktivism to their advantage. Dove is just one example, having recently created a fake application for Photoshop that was planted on the web. [More]
 Anti-Airbrush Guerrilla Marketing |
 Vendetta Hacktivism |
 Digital Vigilantism Graphs |
 Smoking Political Art |
 Animal Hacktivism |
Filed in: Pop Culture Internet Leaders Media Political
| Score:
5 | Hot
Top 6 Examples:
Date Range:
181,934 Total Clicks Jul 10 - Jan 11 |
| Popularity | |
| Activity | |
| Freshness |
Downplayed Serious
Severe historical figures become modern pop culture comediansImplications - Humor today is much more crude and shocking than it used to be. One way to get a few laughs is by decreasing the seriousness of often serious subjects, such as historical figures and occurrences that would normally offend an older generation. Parodied and played with, these historical motifs signify a shift in pop culture and preferred comedy, which is skewing more and more toward playful flippancy. [More]
 Hilarious Historical Villains |
 Defaced Illustrations |
 Undignified Deity Drawings |
 Iconic Crumb Dusters |
 Revolutionary Sci-Fi Sculptures |
 Activist Shower Accessories |
Filed in: Pop Culture Marketing Leaders Political Humor Print Branding
| Score:
5.8 | Hot
Top 6 Examples:
Date Range:
120,848 Total Clicks Mar 10 - Jan 11 |
| Popularity | |
| Activity | |
| Freshness |
Blasphemous Branding
Religious references push the buttons of consumer shockImplications - When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue. [More]
 Anti-Religious Posters |
 Cultish Lingerie Lookbooks |
 Haute Occult Campaigns |
 Religious Gamer Recreations |
 Haute Couture Religious Figures |
 Unconventional Religious Branding |
Filed in: Marketing Pop Culture Leaders Political Print Interactive Branding
| Score:
4.1 | Warm
Top 6 Examples:
Date Range:
42,864 Total Clicks Jul 09 - Jan 10 |
| Popularity | |
| Activity | |
| Freshness |
Pridevertising
Patriotic symbols urge consumers to buy by evoking feelings of nationalismImplications - Flags and other nationalistic themes garner societal patriotism, and are appearing more frequently in the advertising and packaging of day-to-day products, from shoes to liquor. Patriotic colors and symbols may appeal to consumers' senses of pride and unity during times of economic or social instability. [More]
 Patriotic Pictorials |
 Food Flags |
 Communist Ringtones |
 Urban Americana Photos |
 Presidential Cafes |
 Patriotic Liquor Bottles |
Filed in: Social Good Political
