Consumer Insights

Emerging political opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.9
This Month and Warm Top 4 Examples: 2,140 Total Clicks Date Range: Feb 16 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
Score: 6
This Month and Mild Top 4 Examples: 3,670 Total Clicks Date Range: Nov 14 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Black consumers search for media that addresses racial issues in a meaningful way
Implications - Unsatisfied with the coverage of racial issues in mainstream media, many black viewers are turning to other sources. Whether it's media that illuminates the historical absence of black figures in government or politically charged celebrity campaigns, these ventures are not meant to merely inform, but also stand in solidarity with black viewers. More importantly, they often serve as a call-to-action for all audiences. [More]
Score: 6.2
This Year and Hot Top 4 Examples: 9,053 Total Clicks Date Range: Mar 15 - Sep 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Product offerings are branded with a dose of feminist thought
Implications - In an effort to position themselves as allies to the feminist movement, many brands are beginning to create limited-edition offerings that serve to highlight a genuine interest around the issue of female empowerment. Particularly relevant when marketing to millennials, such campaigns make it clear that brands are just as engaged in demonstrating good politics as they are in developing quality products. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 3,614 Total Clicks Date Range: Jun 14 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Political campaigning turns to social media platforms for youthful appeal
Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to. [More]
Score: 4.3
Mild Top 4 Examples: 4,093 Total Clicks Date Range: Jun 13 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Creatives produce illustrated takes on American political figures
Implications - Cartoonish depictions of famous figures are blurring the lines between politics and art. Depictions of this kind touch on satirical themes tied to American pride and nationalism. By providing an artistic outlet for these governmental topics, these creations help develop a more expressive political culture. [More]
Score: 5.6
Warm Top 4 Examples: 67,107 Total Clicks Date Range: May 10 - Jul 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Internet users turn to memes in order to better relate to serious issues
Implications - The pervasiveness of memes is undeniably on the rise, but consumers, particularly young people who are active online, are responding more strongly to content that diffuses serious issues using humor. Highly sharable, and creating a way to more comfortably discuss sensitive topics, these pieces serve to comment on serious issues in a less controversial way. [More]
Score: 4.7
Warm Top 4 Examples: 37,838 Total Clicks Date Range: May 12 - May 13
DEMOGRAPHICS
Popularity
Activity
Freshness
High stakes issues are being met with unexpectedly humorous interpretations
Implications - In order to deal with the enormity of issues like politics and gender, consumers are seeking light-hearted and humorous ways to engage in discussion. Whether facilitated by official websites or web users, it's clear that there's an audience for content and products that entertain while informing. [More]
Trend Hunter Services
Score: 5.1
Warm Top 4 Examples: 42,343 Total Clicks Date Range: Nov 12 - May 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Leader distrust and political parody is expressed through mockery
Implications - Political parody has existed for as long as government systems have been in place. This concept is married with the dark, ruthless style of humor on the Internet in political schadenfreude. Distrust for political figureheads is seen communicated in a more mocking tone, allowing skeptical consumers to indulge in the idea of bringing powerful figures down to a level lower than their own. [More]
Score: 3.6
Mild Top 4 Examples: 16,570 Total Clicks Date Range: May 10 - Apr 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Digital vigilantism takes on political and special interest adgendas
Implications - Hacktivism is a new form of protest that while non-violent, is extremely powerful. Groups such as Anonymous are one example of the power online hackers can wield, but brands are now also using hacktivism to their advantage. Dove is just one example, having recently created a fake application for Photoshop that was planted on the web. [More]
Score: 5.2
Warm Top 4 Examples: 103,534 Total Clicks Date Range: Jul 10 - Jan 11
DEMOGRAPHICS
Popularity
Activity
Freshness
Severe historical figures become modern pop culture comedians
Implications - Humor today is much more crude and shocking than it used to be. One way to get a few laughs is by decreasing the seriousness of often serious subjects, such as historical figures and occurrences that would normally offend an older generation. Parodied and played with, these historical motifs signify a shift in pop culture and preferred comedy, which is skewing more and more toward playful flippancy. [More]