Leon's Chocolate Bars Feature a Dizzying Package Design

By: Vasiliki Marapas - Jan 29, 2015
References: leonrestaurants & thedieline
Jo Ormiston designed the packaging for Leon Chocolate Bars, opting for a colorful geometric design inspired by Mediterranean tiles. The bars were made specially for the Leon group of restaurants, which focus on offering "naturally fast food."

Ormiston's design offers a bright, whimsical optical illusion that recalls Alice's trip down the rabbit hole and subsequent journey through wonderland. It will most definitely catch the eyes of consumers, enticing them to treat themselves to a bite of the package's delicious contents.

If you're going to indulge in a decadent mid-day snack, you want the packaging to reflect the joy you'll feel ingesting it. This cheerful design does exactly that; in fact, it will lift your spirits almost as much as the chocolate will.