Marketing Holographic

Projected campaigns offer an ephemeral glimpse of the brand

Implications - Speaking to the interest of consumers in large-scale, awe-inspiring mass experiences, outdoor projection campaigns are a dynamic way for brands to create a memorable and far-reaching moment. Such uses of holographic technology also allow the brand to establish a more physical presence. Overall, this progression can be seen as one that speaks to the ethereal nature of holographic and projection technology and the opportunity for brands to inject themselves into experiences that are meaningful for participating consumers.
SCORE: 4.9
Warm Top 4 Examples: 6,206 Total Clicks Feb 15 - Sep 15
Popularity
Activity
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DEMOGRAPHICS
Consumer Insight Topics: Art & Design
Interactive Holographic Displays - This Futuristic Display Window Showcases Ralph Lauren Polotech
SCORE: 6.8
Warm 2,497 Clicks Pub: Sep 1, 15
Interactive Holographic Displays
This Futuristic Display Window Showcases Ralph Lauren Polotech
The release of Ralph Lauren Polotech has taken over the label’s 5th Avenue window with a holographic, interactive display that looks like an elaborate light show and demonstrates the... [More]
Architectural Volcanic Projections - The ROM Celebrates a Museum Exhibit with a Grand Display
SCORE: 4.9
Warm 1,719 Clicks Pub: Jun 13, 15
Architectural Volcanic Projections
The ROM Celebrates a Museum Exhibit with a Grand Display
In order to announce the opening of the new Pompeei museum at the Royal Ontatio Museum (also known as the ROM), the museum will be hosting dramatic digital projection on the sides of its Daniel... [More]
Sporty Holographic Projections - O2's England Rugby Campaign Wear the Rose Rallies Team Spirit
SCORE: 4.1
Mild 1,452 Clicks Pub: Feb 12, 15
Sporty Holographic Projections
O2's England Rugby Campaign Wear the Rose Rallies Team Spirit
Ahead of their first home game in the RBS 6 Nations tournament against Italy on Valentine’s Day 2015, the England rugby team is sure to have the country rallying around them as O2 kicks off an... [More]
Hipster Animal Projections - These Anthropomorphic Animals are Projected onto the Streets of Paris
SCORE: 3.3
Mild 538 Clicks Pub: Sep 16, 15
Hipster Animal Projections
These Anthropomorphic Animals are Projected onto the Streets of Paris
Multimedia artist Julien NONNON’s newest art instillation projects fashionable anthropomorphic animals on the streets of Paris, France. As the founder of the creative design art studio Le3,... [More]
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