Adidas' Projection Mapping Brings Leo Messi to the Streets of Barcelona

By: Laura McQuarrie - Aug 13, 2014
References: adidas & creativeguerrillamarketing
After the conclusion of the 2014 World Cup, Adidas set up a projection mapping stunt to make it known that Leo Messi was back in Barcelona. The stunt also ties in with the release of the adizero f50 Messi shoes in the Messi collection, which the image of Messi is sporting as he runs across walls on the dark streets of Barcelona.

The video mapped image is pretty fast-moving, but it would be nearly impossible to miss on the street, especially since the soccer star does more than just run. In addition to hopping between the flat surfaces of walls, trucks and residences, on occasion the spatial augmented reality image of Leo Messi also does tricks from time to time, and takes winning shots at goals with a soccer ball.