Cathay Pacific's 'Betsy' Enhances the Enjoyment of Beer on an Airplane

By: Laura McQuarrie - Feb 24, 2017
References: businesstraveller & businesstraveller
The idea of enjoying wine or beer on an airplane is quite common among adults, but Cathay Pacific is taking this idea to new heights with its own craft beer, Betsy, that is specifically meant to be enjoyed at 35,000 feet.

The beer has been brewed in such a way that reduces bitterness and enhances sweetness to account for perceived changes in taste that happen at high altitudes.

A few other airlines have experimented with this idea of offering specific food and drink menus in light of the fact that a person's ability to taste is said to be reduced by about 30% when they are on an airplane. Other examples of this include British Airways creating playlists to go along with menu items, as well as JetBlue offering "altitude-friendly wines" in single-serve bottles.