Finance Simplified

Financial institutions demystify banking with approachable campaigns

Implications - Though financial literacy is an important topic being emphasized among younger people, many consumers continue to find the subject daunting. In an effort to simplify the banking process and promote financial education at earlier ages, many institutions are introducing marketing campaigns that are straightforward and transparent. This easy, uncomplicated approach entices novice consumers making their first foray into money management.
SCORE: 4
Mild Top 4 Examples: 1,159 Total Clicks Aug 15 - Oct 15
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Consumer Insight Topics: MarketingBusiness
Kid-Run Banks - Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
SCORE: 4.7
Mild 246 Clicks Pub: Sep 12, 15
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
Money management can be quite intimidating for the average person, so Record Bank created a unique financial campaign to show how easy banking can be. The stunt involved explaining banking to... [More]
Kids Financial Literacy Games - 'Learning Money with Leo' by RBC Aims to Educate Kids on Money
SCORE: 3.5
Mild 496 Clicks Pub: Sep 30, 15
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
Available in the iTunes App Store, ‘Learning Money with Leo’ by the Royal Bank of Canada is a financial literacy education game designed for children. Featuring a friendly lion mascot... [More]
Fairytale Banking Commericals - RBC Retells Classic Stories to Show the Benefits of Mobile Banking
SCORE: 2.8
Mild 232 Clicks Pub: Aug 27, 15
Fairytale Banking Commericals
RBC Retells Classic Stories to Show the Benefits of Mobile Banking
RBC latest mobile banking commercials tap into the child in us all with illustrated retellings of classic fairytales complete with solutions that are tied to banking. The commercials are short,... [More]
Honest Financial Ads - Better Money Habits Helps Americans Become More Financially Responsibility
SCORE: 4.7
Untested 185 Clicks Pub: Sep 24, 15
Honest Financial Ads
Better Money Habits Helps Americans Become More Financially Responsibility
Better Money Habits is an educational financial platform, powered by Bank of America. The website aims to help answer tough money questions and will teach Americans about better money management.... [More]
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