Brands across all industries show support for the health and wellness movement
Implications - The health wave continues to snowball in popularity among consumers, causing many brands, even those not explicitly affiliated with health, to take note. Aligning with the wellness movement through sponsored events, retreats and initiatives, brands are not only capitalizing on a larger cultural shift, but also communicating a vested interest in the well-being of consumers.
Workshop Question - Does your product or service better serve consumers' mental, or physical health? How could you incorporate more of the other?
Trend Themes
1. Wellness Movement - Brands are aligning with wellness movement through sponsored events, retreats, and initiatives to capitalize on a larger cultural shift and communicate a vested interest in the well-being of consumers.
2. Mindful Apps - Success Through Stillness: Meditation Made Simple' app provides a new income-generating opportunity and serves as a primer for people eager to start practicing transcendental meditation.
3. Branded Yoga Events - Membership and Wellness brands can partner to co-host yoga events, which provide new opportunities for brand awareness and community building.
Industry Implications
1. Hospitality Industry - In-flight meditation programs provide new opportunities for airlines to differentiate and improve passenger comfort and well-being during flights.
2. Retail Industry - Hosting relaxation-themed furniture events provide furniture retailers like Leon's with new opportunities to target conscious consumers who seek permanent solutions for health and spiritual wellness.
3. Beauty Industry - Branded beauty bars offer unique spa marketing experiences that appeal to conscious consumers seeking alternative remedies and preventative practices.
