What I particularly like about the Orangina app is the innovative social media campaign that they have created. Facebook users will have an interest in liking the page and engaging with the brand through their own friendships.
Implications - Social media has revolutionized the way in which consumers connect with each other and with a brand. The Orangina Facebook app creates positive emotions towards the brand by associating it with meaningful friendships. Companies ought to consider how to use social media in a creative way to create a connection with their customers.